Promotions director vs retail advertising executive

The differences between promotions directors and retail advertising executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotions director and a retail advertising executive. Additionally, a promotions director has an average salary of $90,074, which is higher than the $74,594 average annual salary of a retail advertising executive.

The top three skills for a promotions director include photoshop, giveaways and radio station. The most important skills for a retail advertising executive are product knowledge, customer satisfaction, and customer relationships.

Promotions director vs retail advertising executive overview

	Promotions Director	Retail Advertising Executive
Yearly salary	$90,074	$74,594
Hourly rate	$43.30	$35.86
Growth rate	10%	10%
Number of jobs	8,812	125,322
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 68%
Average age	39	39
Years of experience	6	6

Promotions director vs retail advertising executive salary

Promotions directors and retail advertising executives have different pay scales, as shown below.

	Promotions Director	Retail Advertising Executive
Average salary	$90,074	$74,594
Salary range	Between $56,000 And $143,000	Between $54,000 And $102,000
Highest paying City	Redwood City, CA	-
Highest paying state	Nevada	-
Best paying company	Bonneville International	-
Best paying industry	Media	-

Differences between promotions director and retail advertising executive education

There are a few differences between a promotions director and a retail advertising executive in terms of educational background:

	Promotions Director	Retail Advertising Executive
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 68%
Most common major	Communication	Business
Most common college	Northwestern University	Northwestern University

Promotions director vs retail advertising executive demographics

Here are the differences between promotions directors' and retail advertising executives' demographics:

	Promotions Director	Retail Advertising Executive
Average age	39	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 46.5% Female, 53.5%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4%	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.3% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between promotions director and retail advertising executive duties and responsibilities

Promotions director example responsibilities.

Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
Increase Facebook fans from approx.
Record liners, promos, and sweepers, as well as host a bi-weekly music show.
Post videos to YouTube for clients and then a link to the video on their Facebook page.

Retail advertising executive example responsibilities.

Manage copywriting and spot production scheduling
Conduct regular analysis to determine advertising ROI and develop customize strategies for each restaurant market.
Balance branch and ATM nightly.
Assist customers in creating advertisements (including copywriting and market placement).

Promotions director vs retail advertising executive skills

Common promotions director skills

Photoshop, 7%
Giveaways, 6%
Radio Station, 6%
On-Air Promotions, 6%
FM, 6%
Promotional Materials, 6%

Common retail advertising executive skills

Product Knowledge, 41%
Customer Satisfaction, 17%
Customer Relationships, 16%
Business Development, 8%
Sales Management, 6%
Market Trends, 4%

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Promotions Director
Promotions Director vs Retail Advertising Executive

Updated January 8, 2025

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