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The average salary for a Promotions Director in the United States stands at $90,074 annually. This figure can fluctuate based on several factors, including geographic location, industry, and the individual’s years of experience. For instance, promotions directors in high-demand markets like New York and California often earn above the national average.
In addition to regional differences, salary expectations may vary based on the specific industry, with fields such as entertainment and marketing typically offering higher compensation. Moreover, those with advanced degrees or specialized skills in digital marketing may find themselves in higher-paying roles.
For those interested in pursuing this career path, exploring job openings and networking within relevant industries can be beneficial. Understanding the salary landscape can help set realistic expectations and target the best opportunities for advancement.
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The average promotions director salary in Nevada, California, and New York are the highest in the U.S. The lowest average promotions director salary states are North Dakota, Kansas, and Missouri.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $107,227 | $51.55 |
| 2 | California | $118,121 | $56.79 |
| 3 | Nevada | $118,385 | $56.92 |
| 4 | Massachusetts | $98,173 | $47.20 |
| 5 | New Jersey | $98,086 | $47.16 |
| 6 | New Hampshire | $93,093 | $44.76 |
| 7 | Idaho | $93,322 | $44.87 |
| 8 | Maine | $102,792 | $49.42 |
| 9 | Vermont | $91,923 | $44.19 |
| 10 | Washington | $97,723 | $46.98 |
| 11 | Louisiana | $85,852 | $41.27 |
| 12 | Connecticut | $92,385 | $44.42 |
| 13 | Rhode Island | $86,055 | $41.37 |
| 14 | Pennsylvania | $84,350 | $40.55 |
| 15 | Wisconsin | $87,017 | $41.84 |
| 16 | Arizona | $88,168 | $42.39 |
| 17 | Indiana | $85,250 | $40.99 |
| 18 | Ohio | $83,541 | $40.16 |
| 19 | West Virginia | $83,734 | $40.26 |
| 20 | Montana | $86,768 | $41.72 |
| 21 | Texas | $83,392 | $40.09 |
| 22 | Virginia | $82,611 | $39.72 |
| 23 | Oregon | $79,124 | $38.04 |
| 24 | Utah | $75,801 | $36.44 |
| 25 | Alabama | $73,331 | $35.26 |
| 26 | Delaware | $82,862 | $39.84 |
| 27 | Maryland | $83,502 | $40.15 |
| 28 | Kentucky | $76,166 | $36.62 |
| 29 | District of Columbia | $81,026 | $38.95 |
| 30 | North Carolina | $77,504 | $37.26 |
| 31 | Arkansas | $68,398 | $32.88 |
| 32 | South Dakota | $80,257 | $38.59 |
| 33 | Michigan | $79,826 | $38.38 |
| 34 | Minnesota | $76,161 | $36.62 |
| 35 | New Mexico | $78,358 | $37.67 |
| 36 | Illinois | $70,949 | $34.11 |
| 37 | Iowa | $66,260 | $31.86 |
| 38 | Oklahoma | $66,649 | $32.04 |
| 39 | Hawaii | $77,947 | $37.47 |
| 40 | Georgia | $73,794 | $35.48 |
| 41 | Mississippi | $65,784 | $31.63 |
| 42 | Tennessee | $72,963 | $35.08 |
| 43 | Wyoming | $72,860 | $35.03 |
| 44 | Colorado | $73,932 | $35.54 |
| 45 | Florida | $62,961 | $30.27 |
| 46 | South Carolina | $69,003 | $33.17 |
| 47 | North Dakota | $65,332 | $31.41 |
| 48 | Kansas | $64,606 | $31.06 |
| 49 | Missouri | $63,329 | $30.45 |
| 50 | Nebraska | $62,368 | $29.98 |
| 51 | Alaska | $57,816 | $27.80 |
The highest-paying cities for promotions directors are Redwood City, CA, New York, NY, and Portland, ME.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Redwood City, CA | $128,831 | $61.94 |
| 2 | New York, NY | $107,481 | $51.67 |
| 3 | Portland, ME | $103,182 | $49.61 |
| 4 | Boston, MA | $98,263 | $47.24 |
| 5 | Renton, WA | $98,208 | $47.22 |
| 6 | Ocean, NJ | $98,157 | $47.19 |
| 7 | Youngstown, OH | $87,111 | $41.88 |
| 8 | Horsham, PA | $85,312 | $41.02 |
| 9 | Dallas, TX | $83,430 | $40.11 |
| 10 | Richmond, VA | $82,156 | $39.50 |
| 11 | Washington, DC | $81,087 | $38.98 |
| 12 | Portland, OR | $77,894 | $37.45 |
| 13 | Charlotte, NC | $75,653 | $36.37 |
| 14 | Knoxville, TN | $74,763 | $35.94 |
| 15 | Denver, CO | $73,782 | $35.47 |
| 16 | Chicago, IL | $71,503 | $34.38 |
| 17 | Des Moines, IA | $65,362 | $31.42 |
| 18 | DeLand, FL | $63,667 | $30.61 |
A promotions director's salary ranges from $56,000 a year at the 10th percentile to $143,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $143,000 | $11,917 | $69 |
| 75th Percentile | $115,000 | $9,583 | $55 |
| Average | $90,074 | $7,506 | $43 |
| 25th Percentile | $70,000 | $5,833 | $34 |
| 10th Percentile | $56,000 | $4,667 | $27 |
The highest paying types of promotions directors are media services manager, advertising director, and advertising manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing & Advertising Manager | $89,519 | $7,460 | $43.04 | 85,446 |
| Advertising Account Manager | $75,431 | $6,286 | $36.26 | 105,277 |
| Advertising Manager | $93,050 | $7,754 | $44.74 | 43,083 |
| Arts Manager | $88,844 | $7,404 | $42.71 | 1,428 |
| Promotion Manager | $76,152 | $6,346 | $36.61 | 8,515 |
Top companies hiring promotions directors now:
Promotions director salaries at Bonneville International and Urban One are the highest-paying according to our most recent salary estimates. In addition, the average promotions director salary at companies like Generac Holdings and Townsquare Media are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Bonneville International | $113,845 | $54.73 |
| 2 | Urban One | $113,484 | $54.56 |
| 3 | Generac Holdings | $108,779 | $52.30 |
| 4 | Townsquare Media | $108,611 | $52.22 |
| 5 | Beasley Media Group | $108,307 | $52.07 |
| 6 | Johnson & Johnson | $107,634 | $51.75 |
| 7 | Cumulus Media | $107,513 | $51.69 |
| 8 | Saga Communications | $107,409 | $51.64 |
| 9 | Sinclair Broadcast Group | $107,043 | $51.46 |
| 10 | iHeartMedia | $105,499 | $50.72 |
| 11 | Healthpoint | $99,411 | $47.79 |
| 12 | Audacy | $97,020 | $46.64 |
| 13 | Bertelsmann | $83,933 | $40.35 |
| 14 | Cesar Chavez Foundation | $82,948 | $39.88 |
| 15 | Nexstar Media Group | $75,674 | $36.38 |
| 16 | Robert Half | $74,979 | $36.05 |
| 17 | Longwood University | $73,476 | $35.33 |
| 18 | Syracuse University | $63,780 | $30.66 |
| 19 | The Salem News | $58,389 | $28.07 |
| 20 | Iowa Department of Transportation | $53,442 | $25.69 |
The average promotions director salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $98,732 | $47.47 |
| 2 | Manufacturing | $83,185 | $39.99 |
| 3 | Retail | $80,698 | $38.80 |
| 4 | Professional | $72,705 | $34.95 |
The average promotions director salary has risen by $30,918 over the last ten years. In 2014, the average promotions director earned $59,156 annually, but today, they earn $90,074 a year. That works out to a 32% change in pay for promotions directors over the last decade.
Compare promotions director salaries for cities or states with the national average over time.
Compare promotions director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $90,100 | $43.30 | +6.0% |
| 2024 | $84,700 | $40.73 | +6.7% |
| 2023 | $79,100 | $38.01 | +9.4% |
| 2022 | $71,600 | $34.44 | +5.0% |
| 2021 | $68,000 | $32.71 | +4.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Nexstar Media | Director III, Promotions | Champaign, IL | 06/25/2025 | $75,000 |
| Nexstar Media Group Inc. | Director III, Promotions | Champaign, IL | 06/23/2025 | $75,000 |
| Audacy, Inc. | Promotions Director | Roseville, CA | 04/28/2025 | $50,000 |
| Audacy, Inc. | Promotions Director | Denver, CO | 03/29/2025 | $55,000 |
| Canopy Life Sciences | Assoc Dir/Dir, Regulatory Affairs Advertising and Promotional Review | Danbury, CT | 03/16/2025 | $170,000 |
| Colorado Broadcasters | Bonneville Denver Promotions Director | Denver, CO | 02/16/2025 | $60,000 |
| Audacy | Promotions Director | Denver, CO | 01/31/2025 | $55,000 |
| Chavezfoundation | Promotions Director-Kmyx | Bakersfield, CA | 12/16/2024 | $41,740 |
| Abcstlouis | Promotion Director | Bakersfield, CA | 12/12/2024 | $85,393 |
| Wtov9 Fox | Promotion Director | Bakersfield, CA | 12/10/2024 | $85,393 |
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