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Retail banker vs consumer banker

The differences between retail bankers and consumer bankers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a retail banker, becoming a consumer banker takes usually requires 2-4 years. Additionally, a consumer banker has an average salary of $39,462, which is higher than the $35,292 average annual salary of a retail banker.

The top three skills for a retail banker include excellent organizational, taking care and prioritize workload. The most important skills for a consumer banker are financial services, securities, and cash management.

Retail banker vs consumer banker overview

Retail BankerConsumer Banker
Yearly salary$35,292$39,462
Hourly rate$16.97$18.97
Growth rate-3%10%
Number of jobs85,66924,716
Job satisfaction--
Most common degreeBachelor's Degree, 43%Bachelor's Degree, 59%
Average age4143
Years of experience124

What does a retail banker do?

A retail banker is responsible for coordinating with retail clients in opening and closing accounts, updating account statements, and selling new financial services and business opportunities. Retail bankers help clients in managing their finances by recommending investment options according to their needs and objectives. They also handle the clients' banking discrepancies and resolve disputes by evaluating their account statements and identify resolutions immediately. A retail banker must have excellent analytical skills, as well as strong knowledge of the banking industry and practices to provide the highest quality services for the clients.

What does a consumer banker do?

A consumer banker is responsible for providing efficient banking services, aiming for smooth operations and client satisfaction. Although the extent of their responsibilities depends on their company or place of employment, it typically revolves around assisting clients with different banking procedures, answering inquiries, processing requests such as withdrawals and deposits, opening and closing accounts, maintaining records, and performing data entry tasks. Moreover, a consumer banker typically works in a team environment, which requires an active communication line for an efficient workflow.

Retail banker vs consumer banker salary

Retail bankers and consumer bankers have different pay scales, as shown below.

Retail BankerConsumer Banker
Average salary$35,292$39,462
Salary rangeBetween $26,000 And $47,000Between $27,000 And $56,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between retail banker and consumer banker education

There are a few differences between a retail banker and a consumer banker in terms of educational background:

Retail BankerConsumer Banker
Most common degreeBachelor's Degree, 43%Bachelor's Degree, 59%
Most common majorBusinessBusiness
Most common college-University of Pennsylvania

Retail banker vs consumer banker demographics

Here are the differences between retail bankers' and consumer bankers' demographics:

Retail BankerConsumer Banker
Average age4143
Gender ratioMale, 30.7% Female, 69.3%Male, 42.9% Female, 57.1%
Race ratioBlack or African American, 10.5% Unknown, 2.9% Hispanic or Latino, 20.0% Asian, 9.5% White, 56.2% American Indian and Alaska Native, 0.9%Black or African American, 5.6% Unknown, 4.1% Hispanic or Latino, 11.8% Asian, 10.7% White, 67.5% American Indian and Alaska Native, 0.2%
LGBT Percentage11%6%

Differences between retail banker and consumer banker duties and responsibilities

Retail banker example responsibilities.

  • Manage customer portfolios, service relationships, and used profiling analysis tools to identify cross-selling opportunities.
  • Train to sell and open new accounts with monthly goals as well as cross-sell banking products.
  • Develop and implement a variety of sales and marketing strategies including utilizing cross-selling skills.
  • Utilize profile analysis tools with current clients to better identify cross-selling opportunities and referrals with segment partners.
  • Develop and maintain relationships with partners to maximize sales opportunities while using profiling analysis tools to identify expand opportunities.
  • Assist in running daily balance reports (teller cash balancing, debit card, vault, ATM, etc . )
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Consumer banker example responsibilities.

  • Work one-on-one with clients to gather requirements and identify cross-selling opportunities and leverage customer leads and referrals to identify new prospects.
  • Handle vault, safe-deposit, ATM and night-drop activities.
  • Facilitate monthly auditing by conducting cash counts for vault and ATM.
  • Develop new business opportunities, send securities and mortgage referrals to other departments.
  • Perform customer profiling to determine future sales opportunities and identify profitable retail prospects for the investments departments.
  • Develop customer base through cross-selling products and servicing existing clients, develop new business through interaction with internal and external resources.
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Retail banker vs consumer banker skills

Common retail banker skills
  • Excellent Organizational, 12%
  • Taking Care, 10%
  • Prioritize Workload, 8%
  • Account Maintenance, 7%
  • Security Procedures, 7%
  • Control Checks, 7%
Common consumer banker skills
  • Financial Services, 22%
  • Securities, 11%
  • Cash Management, 9%
  • Excellent Interpersonal, 7%
  • Bank Products, 5%
  • Product Knowledge, 4%

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