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Two Ross "Dress for Less" stores were opened in the fall of 1982 and 18 stores the following year, more than tripling the size of Ross in little more than a year.
1983: Rapid expansion begins with the opening of 18 more stores.
Fueled by this new growth, annual sales shot past the $500 million mark by the end of 1986 and future revenue growth seemed assured as expansion plans were laid for the company's penetration into new markets.
Less than a year later, in January 1988, Ferber was also named Ross's chief executive officer, taking charge of the company as it was undergoing a series of changes to quickly restore its profitability.
By 1989, 95 percent of the company's 140 stores contained full cosmetic and fragrance departments staffed with beauty consultants, one of the new and decidedly upscale features adopted by Ross as it repositioned itself for consistent profitability.
Balmuth had joined Ross in 1989 as senior vice-president and general merchandise manager.
In 1990, 29 new stores were opened, giving the company a total of 185 stores in 18 states by the end of the year and opening up new markets in Philadelphia and in Boise, Idaho.
The concept was introduced in 20 stores early in 1992 and quickly registered sufficient success to warrant its incorporation into other existing Ross "Dress for Less" stores.
1992: Sales surpass the $1 billion mark for the first time.
Average sales per square foot rose to $285, a 24 percent increase over the figure for 1995.
Continuing its steady growth, Ross posted revenues of $2.47 billion, profits of $150.1 million, and average sales per square foot of $300 for 1999.
Helping to manage this new market initiative was James C. Peters, who was hired as president and chief operating officer of Ross Stores in August 2000.
During the first quarter of 2001 two Ross stores opened in the Atlanta, Georgia, metropolitan area, marking a possible beginning of a new era in the story of steady if unspectacular growth for the company.
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