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In April 2018, Mr. Burwick was appointed President and Chief Executive Officer of Boston Beer. Prior to that, he served as President and Chief Executive Officer of Peet's Coffee & Tea, Inc., a specialty coffee and tea company based in Emeryville, California, since December 2012. From April 2010 to December 2012, Mr. Burwick served as President, North America of Weight Watchers International, Inc. (NYSE: WTW), a leading provider of weight management services based in New York City. Prior to that, Mr. Burwick held numerous positions with PepsiCo, Inc. (NASDAQ: PEP), headquartered in Purchase, New York, including Chief Marketing Officer, PepsiCo Americas Beverages from August 2008 to August 2009; Executive Vice President, Marketing, Sales and R&D, PepsiCo International from April 2008 to July 2008; President, Pepsi-QTG Canada from January 2006 to March 2008; Chief Marketing Officer, Pepsi-Cola North America from June 2002 to December 2005; and various marketing roles from 1989 to 2002. Mr. Burwick has also served on Boston Beer’s Board of Directors since May 2005. Mr. Burwick has extensive experience leading consumer products organizations. His significant experience in the beverage industry has also been integral in helping shape our overall brand development strategies during his time on the Company’s Board of Directors. Prior to accepting the position of President and Chief Executive Officer in April 2018, he served on our Compensation Committee since May 2005, including as Chair from May 2006 to May 2013, and on our Nominating/Governance Committee since May 2005, including as Chair since May 2013.

Aurelian Lis is the global CEO of Dermalogica, a subsidiary of Unilever Prestige. Between 2010 and 2015, Aurelian Lis was the General Manager of the Americas for Benefit Cosmetics, an LVMH subsidiary. There he held full responsibility for the US, Canadian, Mexican, Brazilian and Chilean business including sales, company boutiques, home shopping, e-commerce, marketing, visual merchandising, training and digital marketing. Under his leadership, Benefit Americas quadrupled its revenues with such initiatives as the launch of They’re Real -now the leading prestige mascara in the US- new flagship boutiques, an expansion of brow services to 1,000 locations, acclaimed digital work and awareness building campaigns. Previously, Aurelian Lis was President and Co-founder of PRESCRIBEDsolutions [Customized Skincare], a skincare line distributed through the offices of 500 dermatologists and plastic surgeons which was acquired by Biopelle, Inc a subsidiary of Ferndale Pharm Group in August 2009. The line of cosmeceuticals can be adapted through the addition of boosters to be individualized for individual skincare concerns. Before joining PRESCRIBEDsolutions Aurelian Lis was the Chief Operating Officer, Commerce for dELiA*s Corp, a leading marketer to female consumers between the ages of 13 to 24. In his capacity as COO, he was responsible for five e-commerce websites including dELiAs.cOm. During his time at dELiA*s Corp he implemented new systems as the company raised $100 million in an IPO. Prior to joining dELiA*s, Aurelian Lis worked for Unilever in Europe on brands including Elizabeth Arden, Cerruti and Lagerfeld. He was also on the board of the Duty Free Confederation and other trade associations. Aurelian Lis received an MBA with distinction from INSEAD in Fontainebleau, France and was awarded first class honors in Physics from St. Peter's College, University of Oxford.