How to hire a senior channel manager

How to hire a senior channel manager, step by step

Here's a step-by-step senior channel manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior channel manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior channel manager
• Step 8: Go through the hiring process checklist

What does a senior channel manager do?

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1. Identify your hiring needs

   Before you post your senior channel manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a senior channel manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A senior channel manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, senior channel managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of senior channel managers and their corresponding salaries.

   Type of Senior Channel Manager	Description	Hourly rate
   Senior Channel Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$47-98
   Manager, Strategy	A strategy manager is a professional who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry... Show more	$37-73
   Product Manager	A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments... Show more	$38-73

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Channel Marketing
   • Digital Marketing
   • Customer Satisfaction
   • Project Management
   • CRM
   • Cloud
   • Channel Sales
   • Go-To-Market
   • Product Management
   • Account Management
   • Marketing Campaigns
   • Business Development
   • Revenue Growth
   • Channel Strategy

   Check all skills

   Responsibilities:

   • Lead cross-functional teams in building business plans; team with e-commerce and merchant leadership to justify ROI.
   • Design and manage marketing initiatives and activities including company- sponsor events around a reseller, product, or customer territory.
   • Inspire and successfully lead volume channel point-of-sale (POS) attach transformation.
   • Include ownership of ROI analysis and executive metric scorecards for both campaigns and channel partner co-fund investment programs.
   • Develop short-term incentives to support campaigns and promotions design to capture mind share and increase POS in target accounts.
   • Design complex IP telephony solutions including integration with other telecommunication manufacturer's equipment and adhering to day-to-day business processes.

   More senior channel manager duties

3. Make a budget

   Including a salary range in the senior channel manager job description is a good way to get more applicants. A senior channel manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a senior channel manager in Wyoming may be lower than in California, and an entry-level engineer typically earns less than a senior-level senior channel manager. Additionally, a senior channel manager with lots of experience in the field may command a higher salary as a result.

   Average senior channel manager salary

   $142,754yearly

   $68.63 hourly rate

   ---

   Entry-level senior channel manager salary

   $99,000 yearly salary

   Updated December 24, 2025

   Average senior channel manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$177,085	$85
   2	Rhode Island	$166,912	$80
   3	Washington	$156,255	$75
   4	New Jersey	$155,631	$75
   5	Pennsylvania	$152,850	$73
   6	Maryland	$148,446	$71
   7	Massachusetts	$144,427	$69
   8	New York	$143,987	$69
   9	North Carolina	$141,027	$68
   10	Virginia	$131,494	$63
   11	Illinois	$129,612	$62
   12	Georgia	$124,210	$60
   13	Minnesota	$123,617	$59
   14	Colorado	$123,115	$59
   15	Missouri	$119,484	$57
   16	Texas	$119,399	$57
   17	Wisconsin	$116,908	$56
   18	Florida	$116,410	$56

   Average senior channel manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Levi Strauss & Co.	$166,613	$80.10	4
   2	Genentech	$163,840	$78.77	4
   3	Palo Alto Networks	$163,655	$78.68	32
   4	Astellas Pharma	$163,596	$78.65	5
   5	Rivian	$163,540	$78.63	2
   6	UCB	$163,058	$78.39
   7	VF	$158,090	$76.00	10
   8	Riverbed Holdings, Inc.	$158,005	$75.96
   9	Tesla	$157,285	$75.62	28
   10	Microsoft	$156,644	$75.31	101
   11	Regeneron	$156,179	$75.09	1
   12	Adyen	$154,399	$74.23	6
   13	Amgen	$153,809	$73.95	4
   14	Samsung Telecommunications America General LLC	$152,869	$73.49
   15	*n/a*	$152,782	$73.45
   16	Spring Care	$152,425	$73.28	11
   17	Proofpoint	$152,213	$73.18
   18	Baker Hughes	$151,075	$72.63
   19	Illumio	$150,229	$72.23	2
   20	GNC	$149,537	$71.89

4. Writing a senior channel manager job description

   A senior channel manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a senior channel manager job description:

   Senior channel manager job description example

   Our mission at Dragos is to protect the world's most critical infrastructure from adversaries who wish to do it harm. We help defend industrial organizations that provide us with the tenets of modern civilization: running water, functioning electricity, and safe industrial working environments.
   
   We are practitioners who have lived through and solved real security challenges. Our team members have responded to incidents including the Ukraine 2015 power grid attack, analyzed the CRASHOVERRIDE malware responsible for the Ukraine 2016 electric grid attack, analyzed the TRISIS malware responsible for the petrochemical facility attack in 2017, built and led the National Security Agency mission to identify nation-states breaking into ICS, and performed assessments on hundreds of assets around the world.
   
   The International Channel Leader will be responsible for enabling the Dragos partner ecosystem and coordinating Dragos' indirect sales activities outside of the US and Canada territories. The International Channel Leader will play a role in all the key aspects of the partner life cycle from partner acquisition, onboarding, and development to joint selling, marketing, and forecasting. The successful candidate will deliver customers and bookings in a very efficient manner by defining, enhancing, and localizing Dragos' routes to market with partners. The successful candidate will also work closely with the North America Channel leader to achieve scale with Dragos Alliance partners that will span both North America and the rest of the world.
   
   ResponsibilitiesLead a strong program to effectively manage all aspects of the partner life cycle Actively target, recruit, and onboard the right types of partners into the Dragos ecosystem Develop a joint value proposition for each partnership, create the plan and drive the execution required to deliver the value Build and maintain executive relationships with assigned partners Train and enable partner Account Executives, Sales Engineers, and professional services/consulting staff on an ongoing basis Drive and facilitate engagement of partner and Dragos sales teams in the field Develop and drive joint marketing activities with select partners Purposefully build and effectively manage a strong pipeline of end-user opportunities resulting from our partnerships Be an ambassador and represent Dragos at relevant events, public speaking opportunities, and other customers/partner forums as required Capture and communicate market intelligence, what partners are doing well, and partner feedback Perform other duties as assigned Conduct interviews, make hiring decisions, provide salary recommendations, monitor and assign work, coach, mentor, and develop employees Develop work plans and conduct performance evaluations.
   
   RequirementsProven success working in channel programs and operational positions focused on cyber security solutions Excellent communication and highly developed social skills with a strong ability to work in collaboration across the organization The ability to create and design programs from the ground up and evaluate the technology and tools needed to bring them to life Advanced go to market and planning skills in addition to advanced writing and presentation abilities Experience developing and implementing joint go to market plans Track record of successful channel sales pipeline management and results Strong business acumen and technical knowledge to succinctly align customer/partner needs with Dragos' capabilities
   
   CompensationOTE: 180,000 GBPCompensation: Salary + Equity + BenefitsEquity is communicated in USD and to minimize confusion, this will be discussed on the first call with the Dragos recruiter. Employees receive equity options that start vesting on their first day and will have an opportunity to earn additional equity.
   
   Dragos is the Industrial Cybersecurity expert on a relentless mission to safeguard civilization. In a world of rising cybersecurity threats, Dragos protects the most critical infrastructure - those that provide us with the tenets of modern civilization - from increasingly capable adversaries who wish to do it harm. Devoted to codifying and sharing our in-depth industry knowledge of ICS/OT systems, Dragos arms industrial defenders around the world with the knowledge and tools to protect their systems as effectively and efficiently as possible. Founded by world-class industrial intelligence experts, Dragos has the industry's largest team of ICS/OT practitioners who have been on the front lines of the world's most significant industrial cyber-attacks.
   
   Diversity, Equity, and Inclusion are core values at Dragos, and we are passionate about building and sustaining an inclusive and equitable working environment for all. We know that every member of our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and discover, design, and deliver solutions. Not only does a Diversity, Equity, and Inclusion focus enrich our environment and teams, but it is also critical to our success as we defend against adversaries all over the world. The broad range of ideas, experiences, and perspectives is critical to our success.
   
   Dragos is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local laws. All new hires must pass a background check as a condition of employment.
   #LI-MD1 #LI-REMOTE

   Copy this example

   

5. Post your job

   To find senior channel managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any senior channel managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level senior channel managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your senior channel manager job on Zippia to find and attract quality senior channel manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit senior channel managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior channel manager

   Once you've selected the best senior channel manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new senior channel manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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