Senior manager of marketing jobs in Charleston, SC - 26 jobs
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Ingevity 4.4
Senior manager of marketing job in North Charleston, SC
Job Family Group: Sales and Business Development Are you ready to do something remarkable? Ready to collaborate with an incredible team to solve problems that improve people's lives? Meet Ingevity. At Ingevity, we develop innovations that purify, protect and enhance the world around us. Our products enable oil to flow better, crops to grow fuller, roads to last longer and ensure that the air we all breathe is cleaner.
Our people come from all different backgrounds and help reimagine new possibilities daily. We understand there is no challenge too big and no contribution too small. We seek out new ideas for tackling complex problems and celebrate achieving the improbable. We value each person's unique talents and synergize them to create meaningful impact and sustainable solutions for our customers and our world.
Bold. Energetic. Ingenious. Genuine. If these qualities describe you, we'd love for you to join Ingevity!
Position Overview:
We're looking for someone who genuinely enjoys figuring things out - someone who is curious, willing to test ideas, talk to customers early, and help us separate the winners from the nice-to-have ideas. This role sits inside our Performance Materials team and will partner directly with a technical lead to take early-stage opportunities from rough concept through the Stage Gate process and toward commercialization.
This is a hands-on role, not a desk-only strategy job. You will spend time with customers, observe how they work, ask questions, and help us learn quickly what matters and what doesn't. You'll also help us make smarter choices about where to invest our time and where to say "not worth it."
If you like building something from the ground up, enjoy ambiguity, and don't need every detail perfectly defined before you move forward, you'll do well here.
This role may be classified at either the Manager or Director level depending on the experience and capability of the selected candidate. The responsibilities below reflect the full scope of the role; some elements may be emphasized more heavily at the Director level.
How you'll impact Ingevity:
Lead the commercial side of early-stage growth opportunities
* Build a simple, clear commercial picture of each opportunity - who it's for, why it matters, what they're using today, and what would make them switch.
* Work side-by-side with a technical counterpart to make sure we're prioritizing the right technical features, not just the ones that seem interesting internally.
* Help guide ideas through Stage Gate by grounding decisions in real customer feedback instead of assumptions.
* Oversee the commercial strategy for multiple platforms at once, helping shape where we focus our time and investment across the broader portfolio.
* Help set or refine the criteria we use to greenlight, pause, or stop opportunities, and bring a stronger voice into investment discussions at Stage Gate reviews.
Talk to customers early and often
* Get out of the building: talk to potential users, buyers, engineers, and anyone who actually touches or specifies the product.
* Turn customer conversations into insights: what they value, what they ignore, what would make or break adoption.
* Build early relationships with the kinds of customers who can help us learn quickly.
Shape early strategic marketing work without the jargon
* Identify the most promising segments and applications - not with a huge binder, but with a clear story about who cares and why.
* Translate customer needs into value propositions that make sense and can be tested.
* Work with Research & Technology technical team (R&T) to make sure development lines up with what customers actually need, not what we assume they'll want.
* Define the long-term platform growth strategy including where each opportunity fits and how we position ourselves across segments.
Support commercialization without overpromising structure
* When an idea shows promise, help us define the basics: how it gets positioned, what matters for adoption, and where it logically fits in the value chain.
* Help us understand what early trials, specs, or qualifications might look like.
* Prepare the opportunity so that, when the time comes, a salesperson can pick it up and run with it.
* Lead the early commercialization strategy for one or more platforms, ensuring consistent positioning, pricing logic, and market messaging across related opportunities.
Work across functions like a partner, not a coordinator
* Bring customer learning into technical discussions with R&T, Ops, Supply Chain, and others.
* Help the team stay honest about what the market cares about vs what we wish the market cared about.
* Build trust with technical teams by showing them real, practical insights from customers.
What you'll need to succeed:
Experience
* 5-10 years in B2B industrial markets such as chemicals, materials, automotive components, filtration, engineered products, or similar.
* Experience taking an idea from concept to something that real customers have seen, handled, reacted to, or tested.
* Experience with products that have technical differentiation or IP-protection, where the value has to be communicated clearly.
* Comfortable managing several early-stage opportunities at once and deciding which deserve more time and which don't.
* Experience working closely with R&D, engineering, or technical teams and translating customer needs into technical development priorities.
* Exposure to specification-driven markets (automotive, electronics, industrial materials, engineered systems), where performance, testing, or application requirements shape adoption.
* Experience leading complex opportunity portfolios, influencing investment decisions, and shaping multi-year platform strategy is preferred.
* Experience coaching or leading other BD, product, or commercial team members is preferred.
Skills
* Strong curiosity - you need to enjoy asking questions and learning fast.
* Ability to test assumptions instead of polishing them.
* Comfortable building a simple, clear story from incomplete information.
* Solid executive communication skills: talking to customers, translating technical details, writing concise summaries, and influencing senior leaders' decisions.
* Ability to work independently and move things forward with minimal instruction.
* Not afraid to say, "This idea isn't strong enough- let's stop investing here."
Education
* Bachelor's degree in engineering, chemistry, materials, business, or similar field required.
* MBA, technical graduate degree, and/or equivalent experience leading multi-function commercial/technical teams is preferred but not required.
Other Requirements
* Up to ~25 percent travel to customers, plants, or labs.
* Ability to be hands-on during early customer testing or trials.
* Must be legally authorized to work in the United States.
Please note: This is not a position that Ingevity will consider for employment sponsorship. This means that Ingevity will not sponsor in any NIV category (including TN, E-3, H-1B, O-1) or submit the position in the H-1B Registration.
Ingevity is a company made up of extraordinary people of every race, religion and background, all worthy of the same dignity. Our differences are one of our great strengths. Join us in building a culture of increasing diversity and respect - a culture where everyone belongs.
Ingevity is an Equal Opportunity Employer, Minorities/Women/Veterans/Disabled.
Recruiting Agencies: Ingevity does not accept unsolicited resumes and therefore, will not be responsible for any fees associated with unsolicited resumes.
$95k-120k yearly est. Auto-Apply 17d ago
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Marketing and Communications Analytics Manager
MUSC (Med. Univ of South Carolina
Senior manager of marketing job in Charleston, SC
The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Analytics Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We're looking for change agents who thrive in fast-paced environments, embrace continuous evolution, and are excited to make a meaningful impact across MUSC's Health, Research, and University divisions.
Entity
Medical University Hospital Authority (MUHA)
Worker Type
Employee
Worker Sub-Type
Regular
Cost Center
CC005227 SYS - Communications and Marketing Officer Administration
Pay Rate Type
Salary
Pay Grade
Health-31
Scheduled Weekly Hours
40
Work Shift
We are seeking a strategic and data-driven manager to lead targeting and performance analysis across our healthcare, university and research marketing initiatives. This role will play a critical part in translating complex data into actionable insights that optimize campaigns, improve patient and student engagement, and support business growth. The ideal candidate will have a strong understanding of healthcare marketing dynamics and a passion for iterative learning and continuous improvement.
Key Responsibilities
* Conduct segmentation, targeting and behavioral analysis to support personalized patient and student journeys and targeted outreach.
* Analyze multi-channel campaign performance across digital, email, paid media, and outreach programs.
* Partner with external agencies and vendors to evaluate campaign effectiveness and translate performance data into insights that inform strategy and improve ROI.
* Develop and maintain dashboards and reports to monitor KPIs such as patient and student acquisition cost, conversion rates, engagement metrics, and lifetime value.
* Collaborate with internal teams (brand, digital, CRM, communications, clinical and university) to align analytics with strategic goals and regulatory requirements.
* Implement and refine attribution models to understand the impact of various touchpoints across the healthcare funnel.
* Own list management supporting campaigns related to consumers/patients, providers and students.
* Present insights and recommendations to senior leadership, driving data-informed decision-making across the organization.
Preferred Qualifications
* Bachelor's or Master's degree in Marketing, Data Science, Public Health, Business Analytics, or related field.
* Minimum 7 years of experience in marketing analytics, preferably within healthcare, higher education, or regulated industries.
* Proficiency in tools such as Google Analytics, Tableau, Power BI, SQL, Excel, and marketing automation platforms (e.g., Salesforce Health Cloud, Marketo).
* Understanding of HIPAA-compliant data practices and healthcare consumer behavior.
* Experience with A/B testing, funnel analysis, and campaign optimization.
* Excellent communication skills with the ability to translate data into strategic insights for both technical and non-technical audiences.
* Experience working with external agencies and managing vendor relationships.
Preferred Skills
* Experience with Python or R for advanced analytics.
* Familiarity with healthcare-specific platforms and EMR/CRM integrations.
* Knowledge of privacy regulations (e.g., HIPAA, GDPR) and data governances.
Additional Job Description
Education: Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience.
Physical Requirements
* Mobility & Posture
* Standing: Continuous
* Sitting: Continuous
* Walking: Continuous
* Climbing stairs: Infrequent
* Working indoors: Continuous
* Working outdoors (temperature extremes): Infrequent
* Working from elevated areas: Frequent
* Working in confined/cramped spaces: Frequent
* Kneeling: Infrequent
* Bending at the waist: Continuous
* Twisting at the waist: Frequent
* Squatting: Frequent
* Manual Dexterity & Strength
* Pinching operations: Frequent
* Gross motor use (fingers/hands): Continuous
* Firm grasping (fingers/hands): Continuous
* Fine manipulation (fingers/hands): Continuous
* Reaching overhead: Frequent
* Reaching in all directions: Continuous
* Repetitive motion (hands/wrists/elbows/shoulders): Continuous
* Full use of both legs: Continuous
* Balance & coordination (lower extremities): Frequent
* Lifting & Force Requirements
* Lift/carry 50 lbs. unassisted: Infrequent
* Lift/lower 50 lbs. from floor to 36": Infrequent
* Lift up to 25 lbs. overhead: Infrequent
* Exert up to 50 lbs. of force: Frequent
* Examples:
* Transfer 100 lb. non-ambulatory patient = 50 lbs. force
* Push 400 lb. patient in wheelchair on carpet = 20 lbs. force
* Push patient stretcher one-handed = 25 lbs. force
* Vision & Sensory
* Maintain corrected vision 20/40 (one or both eyes): Continuous
* Recognize objects (near/far): Continuous
* Color discrimination: Continuous
* Depth perception: Continuous
* Peripheral vision: Continuous
* Hearing acuity (with correction): Continuous
* Tactile sensory function: Continuous
* Gross motor with fine motor coordination: Continuous
* Selected Positions:
* Olfactory (smell) function: Continuous
* Respirator use qualification: Continuous
* Work Environment & Conditions
* Effective stress management: Continuous
* Rotating shifts: Frequent
* Overtime as required: Frequent
* Latex-safe environment: Continuous
If you like working with energetic enthusiastic individuals, you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.
Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: ***************************************
$53k-81k yearly est. 60d+ ago
Senior Manager, Debit Acquiring Go-To Market
American Express 4.8
Senior manager of marketing job in Charleston, SC
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
**Our organization:**
The Network & Acquirer Solutions (NAS) team is at the heart of American Express and is a core function within the Global Merchant and Network Services (GMNS) business unit. Each year, we power billions of transactions through our global payments network, serving our Issuing & Acquiring partners in more than 170 markets worldwide. We grow revenue by driving strategic, multi-year initiatives to deliver differentiated value to our merchants, partners, and customers.
The Network Product & Enablement team with NAS is responsible for the Network, the maintenance of existing functionality, the development of new products and services, and operations. Our solutions deliver value to American Express' Card Members, acquirers and partners across the globe, whether proprietary or third-party by facilitating secure and seamless transactions between American Express' issuers, acquirers and merchants. Our goal is to enable Card Members to pay however and wherever they choose. We deliver on these by setting the vision and strategy for the Network, anchoring our priorities into those of the enterprise, and developing and managing an associated set of products. We keep the customer perspective top-of-mind, factor in competition and regulatory trends, and apply an end-to-end product management approach (i.e., including strategy, roadmaps, scaling plans, business cases, success metrics, KPIs). We lead the end-to-end process, manage the end-to-end partner lifecycle and are also responsible for industry intelligence and engagement through various governing bodies.
**About the Role**
Reporting to the Director of Debit Go-To-Market, you will play a critical role in supporting the development and execution of strategies that launch and expand American Express's Debit capabilities in the U.S. market. You will help translate strategy into action - coordinating readiness efforts, driving market adoption, and engaging key partners across the acquiring ecosystem, including merchants, processors, acquirers, and network partners.
This role will be instrumental in operationalizing go-to-market plans and ensuring seamless collaboration across internal and external stakeholders to deliver business growth and market success for American Express Debit.
**Key Responsibilities:**
+ **Go-To-Market Execution** : Support the design and delivery of go-to-market plans for Debit acquiring solutions, driving stakeholder readiness and alignment to enterprise goals.
+ **Market Engagement** : Partner with merchants, processors, and acquirers to build awareness and support adoption of Debit capabilities in the U.S. market.
+ **Operational Readiness** : Coordinate cross-functional efforts across Network, Acquiring, Product, and Risk teams to ensure successful and timely implementation of initiatives.
+ **Business Case Support** : Partner with Finance and Strategy teams to support opportunity sizing, initiative prioritization, and business case development.
+ **Performance Tracking** : Monitor key performance indicators, analyze outcomes, and provide insights and recommendations to optimize results.
+ **Collaboration & Communication** : Ensure clear, consistent communication across internal partners and help maintain alignment on priorities, timelines, and deliverables.
+ **Team Contribution** : Contribute to a collaborative, high-performing team culture and provide mentorship and support to junior team members.
**Minimum Qualifications:**
+ 3 years of experience in U.S. Debit; ideally within the U.S. Debit acquiring space.
+ Proven experience supporting go-to-market initiatives or product launches in the payments industry.
+ Strong interpersonal and relationship management skills, with experience working cross-functionally and engaging external partners.
+ Excellent analytical and organizational skills, with the ability to manage multiple priorities and projects simultaneously.
+ Strong written and verbal communication skills, with an ability to translate complex information into actionable insights.
+ Bachelor's degree or equivalent experience required; advanced degree preferred.
**Qualifications**
Salary Range: $123,000.00 to $215,250.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
+ Competitive base salaries
+ Bonus incentives
+ 6% Company Match on retirement savings plan
+ Free financial coaching and financial well-being support
+ Comprehensive medical, dental, vision, life insurance, and disability benefits
+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
+ 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
+ Free and confidential counseling support through our Healthy Minds program
+ Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the " Know Your Rights " poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: ***************************
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
**Job:** Product
**Primary Location:** US-New York-New York
**Other Locations:** US-South Carolina-Charleston, US-California-Palo Alto, US-Florida-Sunrise, US-California-San Francisco, US-Georgia-Atlanta, US-Utah-Sandy, US-Illinois-Chicago
**Schedule** Full-time
**Req ID:** 25021439
$123k-215.3k yearly 39d ago
Google Ads Strategist
Maxwood Furniture
Senior manager of marketing job in Charleston, SC
Maxwood Furniture, a rapidly growing furniture company with over two decades of success, is home to an expanding portfolio of brands, including Max & Lily, Plank + Beam, Maxtrix, and more. With thriving direct-to-consumer (DTC) websites, we're seeking a Google Ads Strategist to join our e-Commerce team. If you're passionate about driving high-impact PPC campaigns with precision and leveraging data to fuel marketing success, this is your opportunity to shape our brand growth.
Position Overview
This high-impact role focuses on managing and optimizing PPC campaigns across Google Ads for multiple brands to drive revenue, enhance brand visibility, and achieve strategic marketing objectives. You'll dive deep into campaign performance, leveraging analytics to refine strategies, and collaborate with cross-functional teams to align PPC efforts with omnichannel marketing goals. Your expertise will power innovative advertising strategies and elevate our e-Commerce presence.
You Are
PPC-savvy and data-driven: A detail-oriented problem solver with a knack for optimizing campaigns through granular analysis and identifying growth opportunities.
Strategic communicator: Able to build cross-functional partnerships and distill complex PPC performance data into clear, actionable insights for technical and non-technical stakeholders.
Highly organized and meticulous: A self-sufficient project manager who thrives in a fast-paced environment, prioritizing tasks efficiently and ensuring flawless campaign execution.
A trend capturer: Skilled at analyzing historical data to uncover patterns that inform PPC strategies and drive measurable results.
You Will
Manage PPC campaigns with precision: Oversee end-to-end PPC campaign execution across Google Ads, managing budgets, bids, keywords, and ad creatives to meet KPIs like ROAS, revenue, and click-through rates.
Optimize campaign performance: Conduct daily monitoring and analysis of campaign metrics, adjust bids, refine audience targeting, and test ad copy to maximize performance and efficiency for our Google Ads account.
Track and report PPC performance: Develop detailed reports and dashboards to track key metrics (e.g., CPC, CTR, conversion rates), providing actionable insights to improve campaign outcomes.
Drive A/B testing and experimentation: Build and execute a testing roadmap for ad creatives, landing pages, and targeting strategies, using results to optimize campaigns and enhance customer engagement.
Ensure data integrity for PPC analytics: Support web analytics data sources and tag management, auditing, and optimizing tracking tools to ensure accurate campaign measurement.
Test and Learn: Run in-platform tests and incrementality tests through Measured to understand the impact of our spend and make optimizations based on the results.
Analyze audience and keyword trends: Perform in-depth keyword research, competitor analysis, and audience segmentation to refine PPC strategies and uncover new opportunities.
Lead post-mortem campaign analysis: Conduct thorough reviews of major PPC campaigns, identifying successes, challenges, and actionable next steps to refine future strategies.
Champion data-driven PPC strategies: Foster a culture of continuous testing and measurement, integrating full-funnel analytics to align PPC efforts with broader marketing goals.
Requirements:
2+ years of hands-on experience managing PPC campaigns on platforms like Google Ads
Proven track record of optimizing PPC campaigns to achieve KPIs such as ROAS, revenue, and conversions.
Strong analytical skills with expertise in tools like Google Analytics or similar platforms for campaign tracking and reporting.
Proficiency in developing automated dashboards and using SQL queries for PPC data analysis (preferred but not required).
Exceptional attention to detail with the ability to manage complex, high-volume campaigns efficiently.
Excellent communication skills to present PPC insights and recommendations to diverse audiences.
Understanding of omnichannel marketing strategies and how PPC integrates with broader business objectives.
What We Offer
Competitive salary and comprehensive benefits package.
Hybrid office schedule for flexibility.
A fast-paced, innovative work environment with a transparent, supportive leadership team that encourages bold ideas.
A collaborative, talented team passionate about building exceptional products and customer experiences.
Opportunity to work directly with our account representatives from Google.
Why Join Us?
If you're a PPC expert with a passion for driving campaign performance through meticulous management, data-driven optimization, and innovative strategies, this is your chance to make a significant impact. Join Maxwood Furniture as a Google Ads Strategist and lead our PPC efforts to new heights, shaping the future of our e-Commerce success
$52k-99k yearly est. 6d ago
Video Strategist
Launch Potato
Senior manager of marketing job in Charleston, SC
WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
Note: This is a contract-to-hire position
COMPENSATION: $65,000 - $80,000 per year
MUST HAVE:
Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue-focused environment
Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement
Hands-on experience with scriptwriting, editing feedback, and video optimization
Comfort managing freelancers, assigning work, and overseeing quality and deadlines
Ability to analyze performance metrics and translate insights into actionable improvements
Strong organizational skills and comfort juggling multiple projects at once
Excellent written and verbal communication skills in a remote environment
Willingness to experiment, test, and iterate quickly
Openness to incorporating AI tools into scripting, ideation, and workflow optimization
EXPERIENCE: 3+ years in video strategy, video production, or performance-driven video roles within digital media, performance marketing, or content monetization. Personal finance experience or familiarity strongly preferred.
YOUR ROLE
You'll own the strategy, planning, and performance of FinanceBuzz's video content, with a primary focus on syndication platforms (especially MSN) where revenue is driven by consumed seconds of video. Secondarily, you'll support video publishing and optimization for YouTube and social platforms.
This is a highly hands-on role. You'll be directly involved in topic selection, scripting, editing feedback, thumbnail and on-screen graphic optimization, and performance analysis. Your goal is simple but ambitious: scale video revenue significantly over time while maintaining high-quality, trustworthy personal finance content.
To succeed in this role, you'll need strong instincts for what keeps viewers watching, comfort working with performance data, and the ability to manage multiple contributors and workflows at once. You should be equally comfortable zooming out to plan a content roadmap and zooming in to rewrite a script or leave frame-by-frame feedback.
This role is contract-to-hire and will play a key role in growing video from its current state (~$15K/month) into a $500K+ annual revenue stream.
SUCCESS LOOKS LIKE
Selecting video topics that consistently maximize viewer engagement, watch time, and revenue
Optimizing scripts to increase retention, clarity, and completion rates
Improving thumbnail and on-screen graphic performance through testing and iteration
Building and maintaining an efficient, scalable video workflow
Managing freelancers effectively: assigning work, giving clear feedback, and coordinating payments and budgets
Maintaining high quality and brand consistency across all video content
Monitoring video performance metrics and proactively identifying opportunities for improvement
Growing video revenue from its current level toward a $500K+ annual run rate
Establishing FinanceBuzz as a trusted and engaging personal finance video brand
CORE RESPONSIBILITIES
Own the video content strategy for syndication platforms, with a primary focus on MSN
Plan and maintain the video content calendar
Write, edit, and optimize video scripts
Provide detailed feedback to video editors and designers
Optimize thumbnails, titles, and on-screen graphics for engagement
Oversee video production workflows for speed, quality, and consistency
Manage freelance contributors and coordinate with internal stakeholders on budgets and payments
Conduct quality control on all video outputs
Track and report on video performance metrics and revenue
COMPETENCIES
Performance-Driven: Obsessed with engagement, watch time, and revenue outcomes
Detail-Oriented: Catches issues before they go live and pushes for constant improvement
Strategic & Tactical: Thinks big-picture while staying deeply involved in execution
Ownership Mentality: Treats the video business as their own and takes responsibility for results
Adaptable: Thrives in a fast-changing environment and adjusts strategy based on performance data
Collaborative: Works closely with editorial, design, and operations partners
Coachability: Welcomes feedback and actively seeks ways to improve systems and output
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
$65k-80k yearly Auto-Apply 7d ago
Marketing and Communications Analytics Manager
Medical University of South Carolina 4.6
Senior manager of marketing job in Charleston, SC
The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Analytics Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We're looking for change agents who thrive in fast-paced environments, embrace continuous evolution, and are excited to make a meaningful impact across MUSC's Health, Research, and University divisions.
Entity
Medical University Hospital Authority (MUHA)
Worker Type
Employee
Worker Sub-Type
Regular
Cost Center
CC005227 SYS - Communications and Marketing Officer Administration
Pay Rate Type
Salary
Pay Grade
Health-31
Scheduled Weekly Hours
40
Work Shift
We are seeking a strategic and data-driven manager to lead targeting and performance analysis across our healthcare, university and research marketing initiatives. This role will play a critical part in translating complex data into actionable insights that optimize campaigns, improve patient and student engagement, and support business growth. The ideal candidate will have a strong understanding of healthcare marketing dynamics and a passion for iterative learning and continuous improvement.
Key Responsibilities
Conduct segmentation, targeting and behavioral analysis to support personalized patient and student journeys and targeted outreach.
Analyze multi-channel campaign performance across digital, email, paid media, and outreach programs.
Partner with external agencies and vendors to evaluate campaign effectiveness and translate performance data into insights that inform strategy and improve ROI.
Develop and maintain dashboards and reports to monitor KPIs such as patient and student acquisition cost, conversion rates, engagement metrics, and lifetime value.
Collaborate with internal teams (brand, digital, CRM, communications, clinical and university) to align analytics with strategic goals and regulatory requirements.
Implement and refine attribution models to understand the impact of various touchpoints across the healthcare funnel.
Own list management supporting campaigns related to consumers/patients, providers and students.
Present insights and recommendations to senior leadership, driving data-informed decision-making across the organization.
Preferred Qualifications
Bachelor's or Master's degree in Marketing, Data Science, Public Health, Business Analytics, or related field.
Minimum 7 years of experience in marketing analytics, preferably within healthcare, higher education, or regulated industries.
Proficiency in tools such as Google Analytics, Tableau, Power BI, SQL, Excel, and marketing automation platforms (e.g., Salesforce Health Cloud, Marketo).
Understanding of HIPAA-compliant data practices and healthcare consumer behavior.
Experience with A/B testing, funnel analysis, and campaign optimization.
Excellent communication skills with the ability to translate data into strategic insights for both technical and non-technical audiences.
Experience working with external agencies and managing vendor relationships.
Preferred Skills
Experience with Python or R for advanced analytics.
Familiarity with healthcare-specific platforms and EMR/CRM integrations.
Knowledge of privacy regulations (e.g., HIPAA, GDPR) and data governances.
Additional Job Description
Education: Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience.
Physical Requirements
Mobility & Posture
Standing: Continuous
Sitting: Continuous
Walking: Continuous
Climbing stairs: Infrequent
Working indoors: Continuous
Working outdoors (temperature extremes): Infrequent
Working from elevated areas: Frequent
Working in confined/cramped spaces: Frequent
Kneeling: Infrequent
Bending at the waist: Continuous
Twisting at the waist: Frequent
Squatting: Frequent
Manual Dexterity & Strength
Pinching operations: Frequent
Gross motor use (fingers/hands): Continuous
Firm grasping (fingers/hands): Continuous
Fine manipulation (fingers/hands): Continuous
Reaching overhead: Frequent
Reaching in all directions: Continuous
Repetitive motion (hands/wrists/elbows/shoulders): Continuous
Full use of both legs: Continuous
Balance & coordination (lower extremities): Frequent
Lifting & Force Requirements
Lift/carry 50 lbs. unassisted: Infrequent
Lift/lower 50 lbs. from floor to 36”: Infrequent
Lift up to 25 lbs. overhead: Infrequent
Exert up to 50 lbs. of force: Frequent
Examples:
Transfer 100 lb. non-ambulatory patient = 50 lbs. force
Push 400 lb. patient in wheelchair on carpet = 20 lbs. force
Push patient stretcher one-handed = 25 lbs. force
Vision & Sensory
Maintain corrected vision 20/40 (one or both eyes): Continuous
Recognize objects (near/far): Continuous
Color discrimination: Continuous
Depth perception: Continuous
Peripheral vision: Continuous
Hearing acuity (with correction): Continuous
Tactile sensory function: Continuous
Gross motor with fine motor coordination: Continuous
Selected Positions:
Olfactory (smell) function: Continuous
Respirator use qualification: Continuous
Work Environment & Conditions
Effective stress management: Continuous
Rotating shifts: Frequent
Overtime as required: Frequent
Latex-safe environment: Continuous
If you like working with energetic enthusiastic individuals, you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.
Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: ***************************************
$40k-49k yearly est. Auto-Apply 55d ago
Marketing Director
Virtually 3.6
Senior manager of marketing job in Charleston, SC
About VirtuAlly VirtuAlly was founded in 2017 as a spinout from the Medical University of South Carolina, home to one of the nation's two Telehealth Centers of Excellence. VirtuAlly is a pioneer in redefining virtual care- leveraging next-generation technology and innovation with compassion and human caring. We're committed to protecting the lives entrusted to our care, ensuring each patient experiences attentive, quality care while every caregiver is equipped with the tools and confidence to excel. Through cutting-edge virtual staffing solutions, we inspire, assist and elevate healthcare teams, allowing them to concentrate on their most important priority: their patients. We're more than just a service. We stand alongside your teams as a trusted Ally, offering collaborative, customized, virtual caring solutions for a new and dynamic world of healthcare Mission and Vision Our mission is infusing next-generation technology and compassion into the world of virtual caring™ and our vision is to lead the way in virtual patient care evolution. What We Do Virtual Nursing Experienced nurses providing remote clinical support, patient education, and discharge coordination to improve efficiency and patient outcomes. Telesitting Scalable, real-time patient monitoring command center to reduce falls, enhance safety, and cut sitter costs. The SeniorMarketingManager plays a critical role in shaping and executing the company's marketing strategy while also managing day-to-day activities that drive brand awareness, engagement, and demand generation. This role combines strategic leadership with hands-on execution, making it ideal for a seasoned marketer who can oversee big-picture initiatives while remaining deeply involved in campaign delivery and performance optimization. Essential Functions These are the core duties of the SeniorMarketingManager role that an employee must be able to perform, with or without reasonable accommodation:
Develop and execute a comprehensive marketing strategy aligned with business goals and revenue targets.
Define KPIs, monitor performance, and regularly report results to leadership.
Manage the marketing budget and oversee relationships with agencies and external partners.
Optimize and expand the marketing technology stack to support growth.
Plan and execute multi-channel digital marketing campaigns (PR, email, social media, website, paid search). Develop and manage CRM-based outreach campaigns and measure marketing ROI through data-driven reporting.
Track and report campaign performance using HubSpot, Google Analytics, and other tools.
Manage media relations and create thought leadership opportunities (e.g., white papers, case studies, blogs).
Partner with sales leadership to refine collateral, improve sales enablement, and align marketing initiatives with revenue goals.
Collaborate with internal teams to ensure brand consistency across all materials, customer training, and communications.
Additional Responsibilities These are secondary or supportive tasks that may be assigned as needed but are not core to the role:
Support event and tradeshow management, including logistics, communications, and post-event follow-up.
Assist with CRM (HubSpot) optimization and marketing automation initiatives.
Provide marketing administrative support, including asset organization and database cleanup.
Travel with sales and training staff to better understand customer needs.
Track industry trends and competitor activity to inform strategy.
Help educate employees on marketing initiatives and the importance of brand alignment.
Provide presentation and event support for executive and leadership appearances (e.g., stage presentations, speaking engagements, conferences).
Required Qualifications
Candidates must meet the following minimum qualifications to be considered:
Bachelor's degree or equivalent experience in Marketing, Communications, or related field.
8-12 years of marketing experience, preferably in startups or high-growth companies.
3+ years in a supervisory or management role, ideally overseeing client-facing teams.
Healthcare marketing experience, particularly in direct patient care settings (hospitals, post-acute care, ambulatory care).
Experience marketing a service or technology directly to healthcare systems, hospitals, or similar provider organizations.
Exceptional communication and presentation skills.
Strong organizational skills with the ability to manage multiple priorities.
Experience managing and directing agencies or external partners.
Proficiency with HubSpot CRM/Marketing Hub, and familiarity with tools such as PowerPoint, Canva, WordPress, Google Analytics, and social media scheduling platforms.
Ability to manage conflict, problem-solve, and drive resolution in high-stakes environments.
Self-starter, comfortable working in a fast-paced, remote-friendly environment.
Preferred Qualifications
Additional skills, experience, or credentials that are desirable but not mandatory:
Experience leading large-scale campaigns with measurable ROI.
Familiarity with emerging marketing technologies and automation platforms.
Additional Information The duties listed are intended to describe the essential functions of the position. Additional duties may be assigned as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job description outlines key duties but may be adjusted as business needs evolve. This role can be delivered remotely or at one of our two office locations (Charleston, Orlando) and will initially report to the CEO. This role requires the ability to travel or be on-site up to 25% of the time for events, presentations, and team collaboration.
$59k-98k yearly est. 49d ago
Senior Director, Digital Marketing
Cornerstone Ondemand 4.7
Senior manager of marketing job in Charleston, SC
**Senior Director, Digital Marketing - Cornerstone** Are you ready to make a significant impact in the digital marketing world? Join our dynamic team at Cornerstone, where we are unlocking human and AI potential with our workforce development solutions, used by over 7,000 organizations and 130 million users.
As the Senior Director of Digital Marketing, you will lead the strategy and execution of our global digital marketing initiatives as part of our global Revenue Marketing organization. You will manage a talented global team, collaborate with cross-functional partners, and drive brand awareness, audience engagement and conversion to pipeline. Your digital marketing expertise and leadership will be key to achieving our business objectives.
**Key Responsibilities:**
+ Develop and implement strategic digital marketing programs across the customer lifecycle.
+ Conduct in-depth audience analysis and orchestrate tailored digital campaigns that deliver meaningful results.
+ Monitor trends and emerging technologies in digital marketing to identify new opportunities for growth and innovation.
+ Oversee paid search (PPC) and paid social advertising campaigns to maximize performance and efficiency.
+ Collaborate closely with internal stakeholders to establish campaign goals, budgets, and key success metrics.
+ Lead the creation of compelling ad copy, optimize landing pages, and manage bidding strategies to drive high ROI.
+ Utilize advanced analytics to continually fine-tune campaign effectiveness
+ Track, measure, and report on key performance indicators (KPIs) and campaign results for seniormanagement.
+ Partner with GTM teams on innovative ABX strategies to deepen customer engagement and fuel revenue growth.
+ Leverage technology and marketing best practices to effectively engage target accounts. **You will have**
+ 8+ years of experience in digital marketing, with a proven record of success in B2B Saas driving pipeline, revenue growth, and measurable marketing impact.
+ Knowledge of key digital marketing trends, best practices, and technology including the evolving impact AI is playing in this area.
+ Experience of working with and alongside a modern martec stacks (6sense, SF, Marketo etc)
+ Strong analytical skills for interpreting complex data sets and driving actionable insights.
+ Demonstrated ability to craft and execute successful digital marketing strategies that drive measurable outcomes.
+ Excellent leadership and collaborative skills, with experience working across global, cross-functional teams.
+ Highly developed communication and presentation skills for engaging stakeholders at all levels.If you are passionate about advancing digital marketing and thrive in a collaborative, innovative environment, we invite you to lead our digital marketing efforts as Senior Director at Cornerstone.
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at ****************
$114k-145k yearly est. 18d ago
Marketing Director
Heirloom Cloud Corporation
Senior manager of marketing job in Mount Pleasant, SC
Heirloom Cloud Corporation seeks a Marketing Director to implement the company's GTM strategy. The Marketing Director is responsible for leading Heirloom's creative team, managing multiple marketing channels, and continuously evaluating the company's value proposition to all customer segments. The Marketing Director reports to the CEO but works cross-functionally with Product Managers, UX Designers, and the Customer Success Team. The Marketing Director is inquisitive, data-driven, and motivated to hard launch the world's first private social network for celebrating all photos, videos, and metamemories.
Responsibilities
Research & maintain a keen understanding of competitors & comparables
Develop & iterate a marketing plan on a startup budget
Lead a creative team of employees, contractors, and interns
Manage Heirloom's brand guide, content directory, and style guide
Collect & analyze KPI to optimize the marketing content, timing, and channels
Participate in agile project management standup meetings
Coordinate with the CTO, designers, and developers
Assist the Customer Success Team as required
Advise Heirloom leadership continuously
Skills
Proven 4+ years of success in digital marketing & SEO
Proven experience with creative software, Adobe Suite a plus
Proven experience with collaboration software, Google Workplace a plus
Proven experience with CRM software, HubSpot a plus
Proven experience using Google Analytics and other data analytical tools
Appreciation for guerilla marketing tactics and grassroots campaigns
Flexibility to work on a rapidly evolving schedule
Minimum of a BS/BA in marketing, business, or a related field
Details
Hybrid work location: The right mix of WFH, in-office, and some travel.
Contract, full-time, and equity positions are considered.
Benefits available for full-time employment.
$52k-96k yearly est. 60d+ ago
Product Marketing Manager, Salt Water
Shimano
Senior manager of marketing job in Ladson, SC
Product MarketingManager - Saltwater Fish Division Shimano North America Holding, Inc. is a global company that produces products for bicycling and fishing markets. Our fishing division produces and sells products under the Shimano, G. Loomis, Power Pro and Jackall brands.
We are seeking a Product MarketingManager - Saltwater to join our Fish team!! At Shimano, we welcome your talent, innovation, and enthusiasm.
We offer an exceptional array of employee benefits and incentives and are proud to support our employees' health and happiness. We offer paid time off, medical, dental, vision, employer-matching 401k, wellness incentives, a fully equipped onsite gym, rideshare program, and much more.
Job Summary:
The Product MarketingManager - Saltwater represents Shimano's brands and produces all promotional efforts within the product category. This role communicates and engages with all members of the internal team, media and consumers. The key to success in this position is to consistently interact with the product category manager, pro staff, key dealers and various personalities while providing best in class marketing assets.
The Product MarketingManager - Saltwater is the ambassador for all Shimano's brands, driving all promotional activities within the product category. This role involves engaging with internal teams, media, dealers, and consumers to effectively communicate and promote the brand. Success in this position hinges on regular collaboration with the product category manager, pro staff, and diverse stakeholders to deliver top-tier marketing assets.
Job Level:
Experienced
Essential Duties/Responsibilities:
* Plan, coordinate, and execute local events, trade shows, and promotional activities, managing logistics, vendor relationships, and on-site operations to ensure successful execution.
* Create events and trip reports for continual process improvement.
* Implement and oversee product marketing campaigns, events, and promotions tailored to specific regional markets, ensuring alignment with overall marketing strategy and business objectives.
* Engage directly with dealers and consumers to build relationships, gather feedback, and drive engagement, representing the brand professionally and effectively in all interactions.
* Demonstrate product features and benefits to customers and consumers through hands-on experiences, to inform purchases and create positive, memorable experiences.
* Coordinate global promotional efforts and develop engaging content to effectively market across international markets.
* Collaborate with the sales and product teams to provide marketing support, including lead generation activities, promotional materials, and local market insights.
* Conduct market research through marketing activities to identify local trends, competitive landscape, and customer preferences, utilizing insights to adapt marketing strategies and tactics.
* Conduct thorough competitor analysis and formulate plans to enhance Shimano positioning based on insights gained.
* Develop and distribute marketing materials, including brochures, flyers, and digital content, tailored to local markets, ensuring consistency with brand messaging and design guidelines.
* Monitor and analyze the effectiveness of field marketing activities, providing regular reports and recommendations to improve performance and ROI.
* Manage and track the budget for product marketing activities, ensuring efficient use of resources and adherence to financial guidelines.
* Design and implement strategic plans specifically tailored to saltwater markets.
* Develop and execute comprehensive Go-To-Market strategies to effectively position new products, ensuring alignment with market needs and driving consumer engagement.
* Work closely with the marketing team, sales team, product team and other departments to align field marketing efforts with broader company goals and strategies.
* Effectively plan and lead projects working directly and collaboratively with cross-functional teams, internal key stakeholders and external partners.
* Process annual pro staff and personality contracts for category pro/MBA members
* Provide metrics, feedback and evaluation on pro staff involved in the market
Job Qualifications:
* Strong analytical and strategic thinking skills to develop and implement effective marketing strategies.
* Thorough understanding of category management selling concepts and tools.
* Proficient in using laptop computers and databases, including Word, Excel, and PowerPoint.
* Excellent communication and presentation abilities to convey product value to various stakeholders.
* Communicates confidently both orally and in writing.
* Experience with digital marketing and social media campaigns to reach and engage target audiences.
* Demonstrates persuasive selling skills.
* Proficiency in marketing analytics and CRM tools to track and measure campaign performance.
* Ability to collaborate cross-functionally with product development, sales, and other teams.
* Creative problem-solving skills to address marketing challenges and opportunities.
* Knowledge of market research techniques to understand customer needs and market trends.
* Project management skills to oversee the execution of marketing campaigns and initiatives.
* Highly responsive and adaptable to changing market conditions and business needs.
* Able to conduct presentations to internal and external groups.
* Maintains a clean driving record and can safely operate a full-size truck and trailer as needed.
* Willing to travel up to five days a week.
* Always representing the company in a professional and knowledgeable manner.
* Interacts with and makes presentations to Shimano - Japan and other global Shimano offices to coordinate all marketing efforts.
Education:
* Holds a BS or BA degree or possesses equivalent experience.
* A bachelor's degree in marketing or business is preferred
* 5+ years of experience in product marketing or a related role.
NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Shimano North America reserves the right to modify and change responsibilities and duties herein without notice.
Shimano North America is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state, or local law.
$79k-111k yearly est. 1d ago
Product Marketing Manager, Salt Water
Shimano American Corp
Senior manager of marketing job in Ladson, SC
Product MarketingManager - Saltwater
Fish Division
Shimano North America Holding, Inc. is a global company that produces products for bicycling and fishing markets. Our fishing division produces and sells products under the Shimano, G. Loomis, Power Pro and Jackall brands.
We are seeking a Product MarketingManager - Saltwater to join our Fish team !! At Shimano, we welcome your talent, innovation, and enthusiasm.
We offer an exceptional array of employee benefits and incentives and are proud to support our employees' health and happiness. We offer paid time off, medical, dental, vision, employer-matching 401k, wellness incentives, a fully equipped onsite gym, rideshare program, and much more.
Job Summary:
The Product MarketingManager - Saltwater represents Shimano's brands and produces all promotional efforts within the product category. This role communicates and engages with all members of the internal team, media and consumers. The key to success in this position is to consistently interact with the product category manager, pro staff, key dealers and various personalities while providing best in class marketing assets.
The Product MarketingManager - Saltwater is the ambassador for all Shimano's brands, driving all promotional activities within the product category. This role involves engaging with internal teams, media, dealers, and consumers to effectively communicate and promote the brand. Success in this position hinges on regular collaboration with the product category manager, pro staff, and diverse stakeholders to deliver top-tier marketing assets.
Job Level:
Experienced
Essential Duties/Responsibilities:
Plan, coordinate, and execute local events, trade shows, and promotional activities, managing logistics, vendor relationships, and on-site operations to ensure successful execution.
Create events and trip reports for continual process improvement.
Implement and oversee product marketing campaigns, events, and promotions tailored to specific regional markets, ensuring alignment with overall marketing strategy and business objectives.
Engage directly with dealers and consumers to build relationships, gather feedback, and drive engagement, representing the brand professionally and effectively in all interactions.
Demonstrate product features and benefits to customers and consumers through hands-on experiences, to inform purchases and create positive, memorable experiences.
Coordinate global promotional efforts and develop engaging content to effectively market across international markets.
Collaborate with the sales and product teams to provide marketing support, including lead generation activities, promotional materials, and local market insights.
Conduct market research through marketing activities to identify local trends, competitive landscape, and customer preferences, utilizing insights to adapt marketing strategies and tactics.
Conduct thorough competitor analysis and formulate plans to enhance Shimano positioning based on insights gained.
Develop and distribute marketing materials, including brochures, flyers, and digital content, tailored to local markets, ensuring consistency with brand messaging and design guidelines.
Monitor and analyze the effectiveness of field marketing activities, providing regular reports and recommendations to improve performance and ROI.
Manage and track the budget for product marketing activities, ensuring efficient use of resources and adherence to financial guidelines.
Design and implement strategic plans specifically tailored to saltwater markets.
Develop and execute comprehensive Go-To-Market strategies to effectively position new products, ensuring alignment with market needs and driving consumer engagement.
Work closely with the marketing team, sales team, product team and other departments to align field marketing efforts with broader company goals and strategies.
Effectively plan and lead projects working directly and collaboratively with cross-functional teams, internal key stakeholders and external partners.
Process annual pro staff and personality contracts for category pro/MBA members
Provide metrics, feedback and evaluation on pro staff involved in the market
Job Qualifications:
Strong analytical and strategic thinking skills to develop and implement effective marketing strategies.
Thorough understanding of category management selling concepts and tools.
Proficient in using laptop computers and databases, including Word, Excel, and PowerPoint.
Excellent communication and presentation abilities to convey product value to various stakeholders.
Communicates confidently both orally and in writing.
Experience with digital marketing and social media campaigns to reach and engage target audiences.
Demonstrates persuasive selling skills.
Proficiency in marketing analytics and CRM tools to track and measure campaign performance.
Ability to collaborate cross-functionally with product development, sales, and other teams.
Creative problem-solving skills to address marketing challenges and opportunities.
Knowledge of market research techniques to understand customer needs and market trends.
Project management skills to oversee the execution of marketing campaigns and initiatives.
Highly responsive and adaptable to changing market conditions and business needs.
Able to conduct presentations to internal and external groups.
Maintains a clean driving record and can safely operate a full-size truck and trailer as needed.
Willing to travel up to five days a week.
Always representing the company in a professional and knowledgeable manner.
Interacts with and makes presentations to Shimano - Japan and other global Shimano offices to coordinate all marketing efforts.
Education:
Holds a BS or BA degree or possesses equivalent experience.
A bachelor's degree in marketing or business is preferred
5+ years of experience in product marketing or a related role.
NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Shimano North America reserves the right to modify and change responsibilities and duties herein without notice.
Shimano North America is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state, or local law.
$79k-111k yearly est. Auto-Apply 1d ago
Director, Marketing & Communications
Beaufort Memorial Hospital 4.7
Senior manager of marketing job in Beaufort, SC
The Director of Marketing and Communications is responsible for shaping and advancing Beaufort Memorial Hospital's strategic brand presence, reputation, and community engagement. This role provides executive-level leadership in marketing strategy, communications, and public relations, aligning all initiatives with the hospital's mission, vision, and strategic priorities.
Serving as the hospital's primary brand steward, the Director partners closely with the CEO, Chief People Officer, Foundation and Executive Leadership Team to position Beaufort Memorial as both the employer of choice and the preferred healthcare provider in the Lowcountry region. This leader ensures all messaging, outreach, and engagement efforts reflect BMH's culture of excellence, compassion, and innovation.
Strategic Leadership
• Develop and execute a comprehensive, multi-channel marketing and communications strategy that enhances Beaufort Memorial's visibility, reputation, and brand loyalty.
• Partner with executive leadership to promote organizational initiatives, major service line growth, physician recruitment, and community engagement priorities.
• Provide data-driven insights and market intelligence to support strategic decision-making, patient growth, and workforce engagement.
• Lead crisis communication and reputation management efforts, ensuring consistent, timely, and transparent messaging.
Brand and Community Engagement
• Serve as a visible and active ambassador of Beaufort Memorial within the community-building authentic relationships with local leaders, businesses, schools, media outlets, and civic organizations.
• Represent BMH at community events, chamber functions, and regional healthcare collaborations to promote organizational pride and strengthen partnerships.
• Lead storytelling initiatives that highlight BMH's impact on patients, employees, and the community, reinforcing trust and connection.
• Advance the hospital's reputation as a regional destination for high-quality care and as a top employer in healthcare.
Marketing Operations
• Direct the design, development, and implementation of marketing campaigns, internal communications, advertising, and digital strategies.
• Oversee brand consistency across all platforms, ensuring messaging aligns with the hospital's mission and visual identity.
• Delegate tactical and operational responsibilities to team members, focusing leadership time on strategic direction, external relations, and long-term planning.
• Manage media relationships, ensuring positive and proactive representation of BMH in local and regional outlets.
Digital and Data Strategy
• Utilize analytics and digital insights to assess campaign effectiveness and community perception.
• Oversee the hospital's website, social media presence, and digital advertising to engage patients, employees, and the broader community.
• Ensure all digital and print content meets accessibility, compliance, and brand standards.
Leadership and Collaboration
• Lead a high-performing marketing and communications team, fostering innovation, accountability, and professional growth.
• Collaborate across departments to ensure alignment between internal messaging, recruitment branding, and patient-facing communications.
• Partner with Human Resources to highlight employee success stories, workforce milestones, and community involvement.
• Build cross-functional partnerships to strengthen organizational culture and internal engagement initiatives.
$47k-69k yearly est. 50d ago
Senior Marketing Specialist
Terracon 4.3
Senior manager of marketing job in North Charleston, SC
Seeking candidate based out of Charleston, Bluffton, Columbia or Greenville-Spartanburg, South Carolina. General Responsibilities: Leads proposal generation and marketing strategy efforts for offices by maintaining collateral and creating customized content, as needed, to meet the project's specific requirements.
Essential Roles and Responsibilities:
* Serve as an emerging leader in the office.
* Lead cross functional teams to develop proposal strategy. Responsible for creating and customizing SOQs/proposals.
* Work with business development and operations team to develop marketing strategy to support large pursuits and must win projects.
* Quality Control/proofreading and content creation
* Own getting data (pursuits and activities) into CRM and communicate CRM benefits to office teams.
* Generate business intelligence reports from CRM, Business Intelligence (Power BI), ProjectXchange (PxT), and other internal marketing systems.
* Monitor/identify proposal opportunities (lead retrieval sites, Capital Improvement Programs (CIP), Dodge, etc.) in collaboration with Business Development partners.
* Create local/regional marketing collateral.
* Prepare interview messaging, presentation material, and leave behind collateral. Assist team with interview preparation.
* Work with leadership to develop office/regional marketing plan.
* Support office marketing mix (pursuit/proposal development, digital marketing, and brand awareness) in coordination with communications team
* Follow safety rules, guidelines and standards for all projects. Participate in pre-task planning. Report any safety issues or concerns to management.
* Maintain quality standards on all projects.
* Perform other duties as assigned.
Requirements:
* Bachelor's degree in marketing, communications, or related degree and 4 years of marketing and communications experience. Or, in lieu of a degree, a minimum of 8 years of related experience.
* Proficient in Microsoft Office and Adobe Creative Suite (InDesign).
* Excellent writing and proofreading skills.
* Experience in the AEC industry preferred
* Adept at working well with various types of personalities and work styles.
* Strong understanding of go/no-go process.
* Participation in mentoring; attend and participate in relevant industry workshops.
* Valid driver's license with acceptable violation history
Preferred Certification:
* Certified Professional Services Marketer (CPSM)
About Terracon
Terracon is a 100 percent employee-owned multidiscipline consulting firm comprised of more than 7,000 curious minds focused on solving engineering and technical challenges from more than 180 locations nationwide. Since 1965, Terracon has evolved into a successful multi-discipline firm specializing in environmental, facilities, geotechnical, and materials services. Terracon's growth is due to our talented employee-owners exceeding expectations in client service and growing their careers with new and exciting opportunities in the marketplace.
Terracon's vision of "Together, we are best at people" is demonstrated through our excellent compensation and benefits package. Based on eligibility, role and job status, we offer many programs including medical, dental, vision, life insurance, 401(k) plan, paid time off and holidays, education reimbursement, and various bonus programs.
EEO Statement
Terracon is an EEO employer. We encourage qualified minority, female, veteran and disabled candidates to apply and be considered for open positions. We do not discriminate against any applicant for employment, or any employee because of race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender, disability, age, or military status.
$63k-82k yearly est. 20d ago
Director of Consumer Lending
Rev Federal Credit Union
Senior manager of marketing job in Summerville, SC
The Director of Consumer Lending provides leadership and operational oversight of consumer loan operations, including underwriting, centralized loan processing, and the indirect lending program. This position is responsible for ensuring that policies, procedures, and practices align with credit union objectives, regulatory requirements, and sound risk management principles. The Director promotes operational efficiency, compliance, and quality in consumer loan decision-making while supporting member satisfaction and organizational growth.
Duties & Responsibilities
Assumes responsibility for consumer loan operations:
* Oversees the daily operations of consumer loan underwriting, processing, funding, and servicing.
* Ensures compliance with federal and state lending laws, credit union policies, and industry best practices.
* Develops, implements, and maintains policies and procedures to ensure quality, consistency, and operational effectiveness.
* Provides guidance and support to branch and contact center staff regarding consumer loan decisions.
* Conducts audits of loan files to ensure quality, accuracy, and adherence to policies.
Assumes responsibility for the indirect lending program:
* Provides oversight of the indirect lending program, including underwriting, dealer relationships, and loan quality.
* Establishes and maintains productive relationships with auto dealerships and other indirect partners.
* Negotiates and manages dealer contracts, ensuring financials and compliance documentation are current.
* Reviews and approves indirect loan applications within authority limits; refers exceptions to VP of Lending.
* Monitors program performance, chargebacks, and reserve accounts to ensure profitability and compliance.
Assumes responsibility for compliance, risk management, and quality assurance:
* Ensures lending operations meet compliance standards, including BSA, OFAC, and SAFE Act requirements.
* Implements risk controls and monitoring processes to safeguard loan portfolio quality.
* Oversees reporting on delinquency, charge-offs, and indirect loan performance.
* Partners with Risk, Compliance, and Finance teams to address operational issues and ensure readiness for audits and exams.
Assumes responsibility for leadership and staff development:
* Provides coaching, mentorship, and development opportunities for lending staff.
* Establishes performance expectations and accountability standards.
* Conducts regular team meetings to review goals, address challenges, and reinforce credit philosophy.
* Builds a culture of continuous improvement, collaboration, and operational excellence.
Assumes responsibility for planning and strategic alignment:
* Collaborates with the VP of Lending to establish departmental goals and objectives.
* Provides recommendations for new lending programs, products, and enhancements aligned with member needs and enterprise strategy.
* Prepares and maintains operational and performance reports for seniormanagement.
* Supports enterprise projects and cross-departmental initiatives related to lending operations.
Assumes responsibilities for related duties as required or assigned:
* Serves as a subject matter expert on consumer lending operations and indirect program management.
* Represents Consumer Lending in cross-functional committees and working groups.
* Performs other related duties as assigned in support of enterprise objectives.
Skills & Qualifications
Education/Certification & Experience:
* Bachelor's degree in Business, Finance, or related field preferred; equivalent combination of education and experience considered.
* Minimum of five (5) years of management experience in consumer lending, underwriting, or indirect lending required.
* Demonstrated knowledge of consumer lending regulations, policies, and operational best practices.
Skills/Abilities:
* Strong leadership and staff development skills, with ability to coach and mentor teams.
* In-depth knowledge of consumer lending and indirect lending practices.
* Strong analytical and problem-solving skills with focus on risk management and compliance.
* Excellent communication and interpersonal skills, with ability to collaborate across departments.
* Proficiency in loan origination systems and Microsoft Office applications.
* Ability to manage multiple priorities and deadlines in a fast-paced environment.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
$117k-168k yearly est. 60d+ ago
Director of Consumer Lending
Rev Career
Senior manager of marketing job in Summerville, SC
The Director of Consumer Lending provides leadership and operational oversight of consumer loan operations, including underwriting, centralized loan processing, and the indirect lending program. This position is responsible for ensuring that policies, procedures, and practices align with credit union objectives, regulatory requirements, and sound risk management principles. The Director promotes operational efficiency, compliance, and quality in consumer loan decision-making while supporting member satisfaction and organizational growth.
Duties & Responsibilities
Assumes responsibility for consumer loan operations:
Oversees the daily operations of consumer loan underwriting, processing, funding, and servicing.
Ensures compliance with federal and state lending laws, credit union policies, and industry best practices.
Develops, implements, and maintains policies and procedures to ensure quality, consistency, and operational effectiveness.
Provides guidance and support to branch and contact center staff regarding consumer loan decisions.
Conducts audits of loan files to ensure quality, accuracy, and adherence to policies.
Assumes responsibility for the indirect lending program:
Provides oversight of the indirect lending program, including underwriting, dealer relationships, and loan quality.
Establishes and maintains productive relationships with auto dealerships and other indirect partners.
Negotiates and manages dealer contracts, ensuring financials and compliance documentation are current.
Reviews and approves indirect loan applications within authority limits; refers exceptions to VP of Lending.
Monitors program performance, chargebacks, and reserve accounts to ensure profitability and compliance.
Assumes responsibility for compliance, risk management, and quality assurance:
Ensures lending operations meet compliance standards, including BSA, OFAC, and SAFE Act requirements.
Implements risk controls and monitoring processes to safeguard loan portfolio quality.
Oversees reporting on delinquency, charge-offs, and indirect loan performance.
Partners with Risk, Compliance, and Finance teams to address operational issues and ensure readiness for audits and exams.
Assumes responsibility for leadership and staff development:
Provides coaching, mentorship, and development opportunities for lending staff.
Establishes performance expectations and accountability standards.
Conducts regular team meetings to review goals, address challenges, and reinforce credit philosophy.
Builds a culture of continuous improvement, collaboration, and operational excellence.
Assumes responsibility for planning and strategic alignment:
Collaborates with the VP of Lending to establish departmental goals and objectives.
Provides recommendations for new lending programs, products, and enhancements aligned with member needs and enterprise strategy.
Prepares and maintains operational and performance reports for seniormanagement.
Supports enterprise projects and cross-departmental initiatives related to lending operations.
Assumes responsibilities for related duties as required or assigned:
Serves as a subject matter expert on consumer lending operations and indirect program management.
Represents Consumer Lending in cross-functional committees and working groups.
Performs other related duties as assigned in support of enterprise objectives.
Skills & Qualifications
Education/Certification & Experience:
Bachelor's degree in Business, Finance, or related field preferred; equivalent combination of education and experience considered.
Minimum of five (5) years of management experience in consumer lending, underwriting, or indirect lending required.
Demonstrated knowledge of consumer lending regulations, policies, and operational best practices.
Skills/Abilities:
Strong leadership and staff development skills, with ability to coach and mentor teams.
In-depth knowledge of consumer lending and indirect lending practices.
Strong analytical and problem-solving skills with focus on risk management and compliance.
Excellent communication and interpersonal skills, with ability to collaborate across departments.
Proficiency in loan origination systems and Microsoft Office applications.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
$117k-168k yearly est. 60d+ ago
Marketing Manager
Crosby Land Company
Senior manager of marketing job in Walterboro, SC
Crosby Land Company is a premier land brokerage and management firm specializing in the sale and stewardship of investment-grade land across the Southeast. We are seeking a dynamic and detail-oriented MarketingManager to lead our marketing strategy and ensure our brand remains at the forefront of the land brokerage industry.
The ideal candidate is creative, organized, and data-driven, with a passion for the outdoors and a proven ability to create and manage high-impact marketing campaigns across digital and print platforms.
Key Responsibilities
Brand & Strategy
Develop and implement a comprehensive marketing strategy that supports company growth and reinforces Crosby Land Company's reputation as a trusted land brokerage.
Streamline marketing materials and campaigns to ensure a consistent, concise, and compelling brand message across all platforms.
Research and establish partnerships with key industry groups and affiliates to expand brand visibility and market reach.
Digital Marketing & Online Presence
Oversee website design, content updates, SEO development, and analytics tracking, ensuring an engaging and optimized user experience.
Plan, create, and manage advertising campaigns across social media platforms (Facebook, Instagram, LinkedIn, YouTube) and Google Ads, leveraging both paid and organic strategies to drive leads and listings.
Monitor and respond to audience engagement across all social platforms to foster strong relationships and grow the online community.
Track leads and campaign performance to measure ROI and adjust strategies for maximum impact.
Creative Content & Design
Edit and enhance property images and videos for use across marketing channels.
Design professional marketing materials, including brochures, flyers, agent collateral (for sale signs, business cards, hats, folders, pamphlets), and trade show displays for high-profile events such as SEWE.
Produce monthly e-newsletters and email blasts to highlight listings, company news, and conservation achievements.
Client & Agent Support
Create detailed Marketing Overviews for clients, summarizing campaign reach and performance across social, print, and digital advertising.
Coordinate with agents to ensure the timely delivery of marketing materials and provide strategic support for individual property promotions.
Maintain up-to-date partner website listings and online advertising to ensure accuracy and brand consistency.
Requirements
Qualifications
Bachelor's degree in Marketing, Communications, or a related field
2+ years of marketing experience, preferably in real estate, land brokerage, or related industries.
Strong skills in digital marketing, including SEO, analytics, email campaigns, and paid social advertising.
Proficiency in design and editing tools (Adobe Creative Suite, Canva, or similar).
Excellent organizational, communication, and project management abilities.
An appreciation for outdoor lifestyles, land stewardship, or real estate is a plus.
Benefits
PTO
Potential Hybrid Opportunity (Must be local to the area)
Health, Dental, and Life Insurance
Salary - Based on Experience. Once employed, a merit-based salary increase may be awarded.
$59k-93k yearly est. Auto-Apply 60d+ ago
Senior Manager, Debit Acquiring Go-To Market
American Express 4.8
Senior manager of marketing job in Charleston, SC
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Our organization:
The Network & Acquirer Solutions (NAS) team is at the heart of American Express and is a core function within the Global Merchant and Network Services (GMNS) business unit. Each year, we power billions of transactions through our global payments network, serving our Issuing & Acquiring partners in more than 170 markets worldwide. We grow revenue by driving strategic, multi-year initiatives to deliver differentiated value to our merchants, partners, and customers.
The Network Product & Enablement team with NAS is responsible for the Network, the maintenance of existing functionality, the development of new products and services, and operations. Our solutions deliver value to American Express' Card Members, acquirers and partners across the globe, whether proprietary or third-party by facilitating secure and seamless transactions between American Express' issuers, acquirers and merchants. Our goal is to enable Card Members to pay however and wherever they choose. We deliver on these by setting the vision and strategy for the Network, anchoring our priorities into those of the enterprise, and developing and managing an associated set of products. We keep the customer perspective top-of-mind, factor in competition and regulatory trends, and apply an end-to-end product management approach (i.e., including strategy, roadmaps, scaling plans, business cases, success metrics, KPIs). We lead the end-to-end process, manage the end-to-end partner lifecycle and are also responsible for industry intelligence and engagement through various governing bodies.
About the Role
Reporting to the Director of Debit Go-To-Market, you will play a critical role in supporting the development and execution of strategies that launch and expand American Express's Debit capabilities in the U.S. market. You will help translate strategy into action - coordinating readiness efforts, driving market adoption, and engaging key partners across the acquiring ecosystem, including merchants, processors, acquirers, and network partners.
This role will be instrumental in operationalizing go-to-market plans and ensuring seamless collaboration across internal and external stakeholders to deliver business growth and market success for American Express Debit.
Key Responsibilities:
* Go-To-Market Execution: Support the design and delivery of go-to-market plans for Debit acquiring solutions, driving stakeholder readiness and alignment to enterprise goals.
* Market Engagement: Partner with merchants, processors, and acquirers to build awareness and support adoption of Debit capabilities in the U.S. market.
* Operational Readiness: Coordinate cross-functional efforts across Network, Acquiring, Product, and Risk teams to ensure successful and timely implementation of initiatives.
* Business Case Support: Partner with Finance and Strategy teams to support opportunity sizing, initiative prioritization, and business case development.
* Performance Tracking: Monitor key performance indicators, analyze outcomes, and provide insights and recommendations to optimize results.
* Collaboration & Communication: Ensure clear, consistent communication across internal partners and help maintain alignment on priorities, timelines, and deliverables.
* Team Contribution: Contribute to a collaborative, high-performing team culture and provide mentorship and support to junior team members.
Minimum Qualifications:
* 3+ years of experience in U.S. Debit; ideally within the U.S. Debit acquiring space.
* Proven experience supporting go-to-market initiatives or product launches in the payments industry.
* Strong interpersonal and relationship management skills, with experience working cross-functionally and engaging external partners.
* Excellent analytical and organizational skills, with the ability to manage multiple priorities and projects simultaneously.
* Strong written and verbal communication skills, with an ability to translate complex information into actionable insights.
* Bachelor's degree or equivalent experience required; advanced degree preferred.
Salary Range: $123,000.00 to $215,250.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
* Competitive base salaries
* Bonus incentives
* 6% Company Match on retirement savings plan
* Free financial coaching and financial well-being support
* Comprehensive medical, dental, vision, life insurance, and disability benefits
* Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
* 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
* Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
* Free and confidential counseling support through our Healthy Minds program
* Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the "Know Your Rights" poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: ***************************
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
$123k-215.3k yearly 16d ago
Google Ads Strategist
Maxwood Furniture
Senior manager of marketing job in Charleston, SC
Maxwood Furniture, a rapidly growing furniture company with over two decades of success, is home to an expanding portfolio of brands, including Max & Lily, Plank + Beam, Maxtrix, and more. With thriving direct-to-consumer (DTC) websites, we're seeking a Google Ads Strategist to join our e-Commerce team. If you're passionate about driving high-impact PPC campaigns with precision and leveraging data to fuel marketing success, this is your opportunity to shape our brand growth.
Position Overview
This high-impact role focuses on managing and optimizing PPC campaigns across Google Ads for multiple brands to drive revenue, enhance brand visibility, and achieve strategic marketing objectives. You'll dive deep into campaign performance, leveraging analytics to refine strategies, and collaborate with cross-functional teams to align PPC efforts with omnichannel marketing goals. Your expertise will power innovative advertising strategies and elevate our e-Commerce presence.
You Are
PPC-savvy and data-driven: A detail-oriented problem solver with a knack for optimizing campaigns through granular analysis and identifying growth opportunities.
Strategic communicator: Able to build cross-functional partnerships and distill complex PPC performance data into clear, actionable insights for technical and non-technical stakeholders.
Highly organized and meticulous: A self-sufficient project manager who thrives in a fast-paced environment, prioritizing tasks efficiently and ensuring flawless campaign execution.
A trend capturer: Skilled at analyzing historical data to uncover patterns that inform PPC strategies and drive measurable results.
You Will
Manage PPC campaigns with precision: Oversee end-to-end PPC campaign execution across Google Ads, managing budgets, bids, keywords, and ad creatives to meet KPIs like ROAS, revenue, and click-through rates.
Optimize campaign performance: Conduct daily monitoring and analysis of campaign metrics, adjust bids, refine audience targeting, and test ad copy to maximize performance and efficiency for our Google Ads account.
Track and report PPC performance: Develop detailed reports and dashboards to track key metrics (e.g., CPC, CTR, conversion rates), providing actionable insights to improve campaign outcomes.
Drive A/B testing and experimentation: Build and execute a testing roadmap for ad creatives, landing pages, and targeting strategies, using results to optimize campaigns and enhance customer engagement.
Ensure data integrity for PPC analytics: Support web analytics data sources and tag management, auditing, and optimizing tracking tools to ensure accurate campaign measurement.
Test and Learn: Run in-platform tests and incrementality tests through Measured to understand the impact of our spend and make optimizations based on the results.
Analyze audience and keyword trends: Perform in-depth keyword research, competitor analysis, and audience segmentation to refine PPC strategies and uncover new opportunities.
Lead post-mortem campaign analysis: Conduct thorough reviews of major PPC campaigns, identifying successes, challenges, and actionable next steps to refine future strategies.
Champion data-driven PPC strategies: Foster a culture of continuous testing and measurement, integrating full-funnel analytics to align PPC efforts with broader marketing goals.
Requirements
2+ years of hands-on experience managing PPC campaigns on platforms like Google Ads
Proven track record of optimizing PPC campaigns to achieve KPIs such as ROAS, revenue, and conversions.
Strong analytical skills with expertise in tools like Google Analytics or similar platforms for campaign tracking and reporting.
Proficiency in developing automated dashboards and using SQL queries for PPC data analysis (preferred but not required).
Exceptional attention to detail with the ability to manage complex, high-volume campaigns efficiently.
Excellent communication skills to present PPC insights and recommendations to diverse audiences.
Understanding of omnichannel marketing strategies and how PPC integrates with broader business objectives.
What We Offer
Competitive salary and comprehensive benefits package.
Hybrid office schedule for flexibility.
A fast-paced, innovative work environment with a transparent, supportive leadership team that encourages bold ideas.
A collaborative, talented team passionate about building exceptional products and customer experiences.
Opportunity to work directly with our account representatives from Google.
Why Join Us?
If you're a PPC expert with a passion for driving campaign performance through meticulous management, data-driven optimization, and innovative strategies, this is your chance to make a significant impact. Join Maxwood Furniture as a Google Ads Strategist and lead our PPC efforts to new heights, shaping the future of our e-Commerce success
$52k-99k yearly est. 60d+ ago
Director, Integrated Marketing, Oncology, Children's & Women's Health
MUSC (Med. Univ of South Carolina
Senior manager of marketing job in Charleston, SC
If you're passionate about storytelling and crafting innovative, high-impact marketing strategies, and you thrive on leading transformation - we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are searching for a seasoned talent to lead integrated marketing for Oncology, Children's and Women's Health.
Entity
Medical University Hospital Authority (MUHA)
Worker Type
Employee
Worker Sub-Type
Regular
Cost Center
CC002311 SYS - Marketing Campaigns
Pay Rate Type
Salary
Pay Grade
Health-35
Scheduled Weekly Hours
40
Work Shift
From cutting edge treatments and innovative clinical trials to leading experts and specialists in complex cancer cases, MUSC Hollings Cancer Center offers cancer treatment and care that can't be found anywhere else in South Carolina. At the forefront of cancer research, it is one of 73 National Cancer Institute-designated cancer centers in the nation and the only one in South Carolina. This research is the driving force behind delivering medical advances to patients and their families, enabling us to educate health care professionals and the public and to establish outreach services for underserved populations across the state.
MUSC's Children's Health has been nationally recognized in the 2025-2026 US News and World Report Best Children's Hospital rankings, earning distinction in six pediatric specialties. With more than 27 pediatric specialties, we thrive on providing expertise every child deserves. In addition, MUSC Health has a long-standing history of women-centric specialties, and our Obstetrics & Gynecology program has been ranked #16 in the nation. We offer expertise across every aspect of women's health - primary and preventive care, pregnancy and maternity care, gynecology and reproductive health, maternal fetal medicine and more.
We are looking for a seasoned marketer to lead the efforts for these health service lines. The senior leader will serve as a relationship manager to key internal constituents and stakeholders, meeting regularly to align on strategic outcomes which inform marketing plan development. He or she will lead horizontal collaboration of subject matter experts across the Office of Communications and Marketing (OCM) including communications, brand, public relations and web to develop integrated plans. Previous experience in PESO (paid, earned, shared, owned) channel deployment is a prerequisite. This is an on-site position in downtown Charleston and reports to MUSC's Senior Executive Director, Marketing.
Minimum Qualifications
Education: Bachelor's degree in marketing, communications, business, or related field. (Masters preferred)
Experience / Knowledge / Skills:
* 10+ years of progressively responsible marketing experience with bottom-line accountability for measurable business results.
* Healthcare marketing experience (and domain experience in oncology, children's or women's health is preferred)
* Proven track record of synthesizing large volumes of initiatives and program focus areas into a clear, compelling story.
* Exceptional ability to develop marketing communications strategies from scratch, including multiphase roadmaps to advance and elevate impact over time.
* Deep knowledge and robust experience building integrated, multi-channel campaigns across paid, earned, social, owned and out-of-home.
* Accomplished in elevating the brand, strategic and tactical plan development, implementation, evaluation, and tracking.
* Qualitative and quantitative market research experience.
* Agency and vendor management, use of multi-channel advertising, communications, and digital strategies to achieve market share and brand power.
* Excellent problem-solving, leadership, interpersonal skills - and exceptional relationship management skills.
Principal Accountabilities
* Creates and sets strategic vision and leads the process of developing cancer-related marketing communication strategies from a white sheet across enterprise, clinical, academic, and research divisions for MUSC - as well as Children's and Women's Health. Proactively researches and stays abreast of trends that inform strategic direction and multiyear planning. Develops business cases that justify marketing investment to fuel growth.
* Architects and builds new integrated marketing communications campaigns and digital journeys across key audiences. Drives alignment across multiple internal disciplines and groups while directing outside agencies to formulate and deliver marketing strategies. Reports outcomes, learnings and insights in a clear, concise, and actionable fashion. Oversees, directs and influences the work of others as an extension of the team to deliver and optimize commercially-oriented marketing tactics.
* Demonstrates and leads with strong executive presence to align cross functional team members to achieve marketing strategy objectives. Serves as a liaison or client manager between internal stakeholders and OCM team.
* Utilizes robust market research, competitive and benchmark intelligence, CRM data, analytics, and other available data to build measurable programs are developed in a consistent manner and measured for demonstrable ROI. Assesses demographic, socioeconomic, competition, competitor position, and other internal/external forces affecting continued business success and develops and manages short- and long-term marketing objectives to capitalize on identified opportunities.
Additional Job Description
Education: Bachelor's Degree or Equivalent Work Experience: 9 years progressive work experience and 4 years management experience.
Physical Requirements
* Mobility & Posture
* Standing: Continuous
* Sitting: Continuous
* Walking: Continuous
* Climbing stairs: Infrequent
* Working indoors: Continuous
* Working outdoors (temperature extremes): Infrequent
* Working from elevated areas: Frequent
* Working in confined/cramped spaces: Frequent
* Kneeling: Infrequent
* Bending at the waist: Continuous
* Twisting at the waist: Frequent
* Squatting: Frequent
* Manual Dexterity & Strength
* Pinching operations: Frequent
* Gross motor use (fingers/hands): Continuous
* Firm grasping (fingers/hands): Continuous
* Fine manipulation (fingers/hands): Continuous
* Reaching overhead: Frequent
* Reaching in all directions: Continuous
* Repetitive motion (hands/wrists/elbows/shoulders): Continuous
* Full use of both legs: Continuous
* Balance & coordination (lower extremities): Frequent
* Lifting & Force Requirements
* Lift/carry 50 lbs. unassisted: Infrequent
* Lift/lower 50 lbs. from floor to 36": Infrequent
* Lift up to 25 lbs. overhead: Infrequent
* Exert up to 50 lbs. of force: Frequent
* Examples:
* Transfer 100 lb. non-ambulatory patient = 50 lbs. force
* Push 400 lb. patient in wheelchair on carpet = 20 lbs. force
* Push patient stretcher one-handed = 25 lbs. force
* Vision & Sensory
* Maintain corrected vision 20/40 (one or both eyes): Continuous
* Recognize objects (near/far): Continuous
* Color discrimination: Continuous
* Depth perception: Continuous
* Peripheral vision: Continuous
* Hearing acuity (with correction): Continuous
* Tactile sensory function: Continuous
* Gross motor with fine motor coordination: Continuous
* Selected Positions:
* Olfactory (smell) function: Continuous
* Respirator use qualification: Continuous
* Work Environment & Conditions
* Effective stress management: Continuous
* Rotating shifts: Frequent
* Overtime as required: Frequent
* Latex-safe environment: Continuous
If you like working with energetic enthusiastic individuals, you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.
Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: ***************************************
$89k-142k yearly est. 16d ago
Marketing Manager
Crosby Land Company
Senior manager of marketing job in Walterboro, SC
Job DescriptionOverview
Crosby Land Company is a premier land brokerage and management firm specializing in the sale and stewardship of investment-grade land across the Southeast. We are seeking a dynamic and detail-oriented MarketingManager to lead our marketing strategy and ensure our brand remains at the forefront of the land brokerage industry.
The ideal candidate is creative, organized, and data-driven, with a passion for the outdoors and a proven ability to create and manage high-impact marketing campaigns across digital and print platforms.
Key Responsibilities
Brand & Strategy
Develop and implement a comprehensive marketing strategy that supports company growth and reinforces Crosby Land Company's reputation as a trusted land brokerage.
Streamline marketing materials and campaigns to ensure a consistent, concise, and compelling brand message across all platforms.
Research and establish partnerships with key industry groups and affiliates to expand brand visibility and market reach.
Digital Marketing & Online Presence
Oversee website design, content updates, SEO development, and analytics tracking, ensuring an engaging and optimized user experience.
Plan, create, and manage advertising campaigns across social media platforms (Facebook, Instagram, LinkedIn, YouTube) and Google Ads, leveraging both paid and organic strategies to drive leads and listings.
Monitor and respond to audience engagement across all social platforms to foster strong relationships and grow the online community.
Track leads and campaign performance to measure ROI and adjust strategies for maximum impact.
Creative Content & Design
Edit and enhance property images and videos for use across marketing channels.
Design professional marketing materials, including brochures, flyers, agent collateral (for sale signs, business cards, hats, folders, pamphlets), and trade show displays for high-profile events such as SEWE.
Produce monthly e-newsletters and email blasts to highlight listings, company news, and conservation achievements.
Client & Agent Support
Create detailed Marketing Overviews for clients, summarizing campaign reach and performance across social, print, and digital advertising.
Coordinate with agents to ensure the timely delivery of marketing materials and provide strategic support for individual property promotions.
Maintain up-to-date partner website listings and online advertising to ensure accuracy and brand consistency.
Requirements
Qualifications
Bachelor's degree in Marketing, Communications, or a related field
2+ years of marketing experience, preferably in real estate, land brokerage, or related industries.
Strong skills in digital marketing, including SEO, analytics, email campaigns, and paid social advertising.
Proficiency in design and editing tools (Adobe Creative Suite, Canva, or similar).
Excellent organizational, communication, and project management abilities.
An appreciation for outdoor lifestyles, land stewardship, or real estate is a plus.
Benefits
PTO
Potential Hybrid Opportunity (Must be local to the area)
Health, Dental, and Life Insurance
Salary - Based on Experience. Once employed, a merit-based salary increase may be awarded.
How much does a senior manager of marketing earn in Charleston, SC?
The average senior manager of marketing in Charleston, SC earns between $85,000 and $138,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.
Average senior manager of marketing salary in Charleston, SC