How to hire a senior marketing program manager

How to hire a senior marketing program manager, step by step

Here's a step-by-step senior marketing program manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior marketing program manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior marketing program manager
• Step 8: Go through the hiring process checklist

What does a senior marketing program manager do?

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1. Identify your hiring needs

   Before you post your senior marketing program manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a senior marketing program manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A senior marketing program manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, senior marketing program managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of senior marketing program managers.

   Type of Senior Marketing Program Manager	Description	Hourly rate
   Senior Marketing Program Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$42-71
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Project Management
   • Digital Marketing
   • Product Management
   • Integrated Marketing
   • SR
   • Marketing Campaigns
   • Program Management
   • B2B Marketing
   • Salesforce
   • KPIs
   • CRM
   • Channel Marketing
   • Program Strategy
   • Email Marketing

   Check all skills

   Responsibilities:

   • Develop and manage marketing activities and ROI reporting to upper management.
   • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
   • Work closely with sales to create a lead tagging system within Salesforce to better showcase ROI from all programs.
   • Revamp existing CRM processes to provide more detail reporting capabilities for lead generation programs.
   • Develop automated lead nurturing, lead rating and lead flow into CRM system (salesforce.com).
   • Used CRM tool to select marketing segmentation and used large scale data to analyze market segmentation.

   More senior marketing program manager duties

3. Make a budget

   Including a salary range in your senior marketing program manager job description is one of the best ways to attract top talent. A senior marketing program manager can vary based on:

   • Location. For example, senior marketing program managers' average salary in florida is 31% less than in oregon.
   • Seniority. Entry-level senior marketing program managers 40% less than senior-level senior marketing program managers.
   • Certifications. A senior marketing program manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a senior marketing program manager's salary.

   Average senior marketing program manager salary

   $115,797yearly

   $55.67 hourly rate

   ---

   Entry-level senior marketing program manager salary

   $89,000 yearly salary

   Updated December 19, 2025

   Average senior marketing program manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$136,643	$66
   2	Washington	$135,343	$65
   3	Arizona	$130,961	$63
   4	Idaho	$118,163	$57
   5	New York	$117,326	$56
   6	Connecticut	$116,414	$56
   7	Nevada	$115,417	$55
   8	Delaware	$115,328	$55
   9	Massachusetts	$111,597	$54
   10	Illinois	$111,424	$54
   11	Pennsylvania	$111,028	$53
   12	West Virginia	$110,483	$53
   13	Texas	$107,944	$52
   14	North Dakota	$107,071	$51
   15	Minnesota	$106,800	$51
   16	Iowa	$105,196	$51
   17	Maryland	$103,731	$50
   18	Montana	$100,442	$48
   19	Colorado	$100,074	$48
   20	Georgia	$99,839	$48

   Average senior marketing program manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	New Relic	$131,541	$63.24	24
   2	VMware	$129,895	$62.45	1
   3	ViacomCBS	$129,819	$62.41
   4	Unity Technologies	$129,135	$62.08	69
   5	Recorded Future	$127,618	$61.35	9
   6	Proofpoint	$127,116	$61.11	4
   7	Intuit	$127,034	$61.07	159
   8	Marketo	$124,261	$59.74
   9	Smartsheet	$121,674	$58.50	1
   10	Novavax	$120,651	$58.01
   11	BD	$119,828	$57.61	13
   12	RingCentral	$117,556	$56.52	5
   13	Sysco	$117,399	$56.44	16
   14	Illumina	$117,101	$56.30	9
   15	Automation Anywhere	$115,616	$55.58	3
   16	Amazon	$115,414	$55.49	988
   17	Paramount	$114,845	$55.21	25
   18	Ricoh	$114,754	$55.17	12
   19	Takeda Development Center Americas Inc	$114,236	$54.92
   20	Abnormal Security	$113,905	$54.76	6

4. Writing a senior marketing program manager job description

   A senior marketing program manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a senior marketing program manager job description:

   Senior marketing program manager job description example

   Want to change the way work…works? This is your moment.
   
   RingCentral Glip integrates messaging with video to make conversation, collaboration and connection more meaningful than ever, no matter where or how people want to work.
   
   Our Marketing team uses data, strategy and creativity to share that story with the world in the most effective, relevant ways possible. As part of the RingCentral Marketing team, you will help plan, coordinate, implement and oversee the ways we share RingCentral's message with the world. You'll use data, technology and creativity to target, communicate, measure and adjust with precision- and share the story of a new, reimagined age of business communication with the audiences who want to hear it most.
   
   We're as proud of our working environment as we are of our market success. You'll find all the training, opportunity and resources you could ever want here - with all the work/life benefits you expect, and none of the micromanagement. RingCentral regularly brings home Best Place To Work awards from locations all over the world, and outstanding company ratings on Glassdoor and Comparably!
   
   RingCentral surrounds you with world-class technology and talent, in a people-first environment built from the ground up to help you do the best work of your career. We're not just changing the nature of communication and teamwork. We're winning, together.
   
   Say hello to possibilities.
   It's not everyday that you consider starting a new career. We're RingCentral, and we're happy that someone as talented as you is considering this role.
   First, a little about us, we're a global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature of human interaction-giving people the freedom to connect powerfully and personally from anywhere, at any time, on any device.
   We're a $1.5 billion company that's growing at 30+% annually and we're expanding our Marketing Team to make sure we stay ahead of the competition.
   
   Job description:
   RingCentral is looking for a dynamic Senior Marketing Program Manager who will be responsible for managing marketing initiatives and growth programs of RingCentral and Mitel's new strategic partnership. This is a high-impact role responsible for managing the execution of marketing strategies in conjunction with Mitel. This position works very closely with Mitel and will require exceptional collaboration skills across our joint product and marketing teams. When in-person office work resumes, we anticipate this position will occasionally travel to Mitel office locations.
   
   This individual will also need to manage timely deliverables with strong communication and cross functional partnering skills. Be a strategic partner to the head of Strategic Partnerships Marketing to continue to optimize the processes, programs, strategies and alignment of the org
   
   Responsibilities include:
   Develop and lead repeatable processes for a marketing business unit - from meeting structure to reporting process, and cross-org alignment Partner with counterparts in sales, operations, partner programs, product management, SMB marketing team for the development shared program plans and timelines Create prioritized strategies, timelines, and action plans with regular updates and proactively communicate these with stakeholders Collaborate and communicate across the organization with all stakeholders - including senior management Project manage joint sales & marketing initiatives across all motions to sell RingCentral products through the key strategic partner's direct sales teams and their channel partner community Leading reporting and measurement activities - aligning with operations - collecting the data and insights from different stakeholders Be a strategic partner to the the head of Strategic Partnerships Marketing to continue to optimize the processes, programs, strategies and alignment of the org
   
   Qualifications:
   A minimum of six years of project and/or program management experience, ideally in a SaaS marketing organization General understanding of general marketing strategies and projects - including content marketing, pricing, product launches, market segmentation, targeted campaign Strong communication and presentation skills Hands-on experience with project management phases and processes Ability to see both the strategic big picture and execute against detail Experience managing multiple projects with competing priorities Strong and committed work ethic and the ability to work in a collaborative team environment.
   
   What we offer:
   RingCentral offers all the work/life benefits you could ever want, (and none of the micromanagement.) Comprehensive medical, dental, vision, disability, life insurance Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter Benefits 401K match and ESPPFlexible PTOWellness programs including 1:1 wellness coaching through TaskHuman and meditation guidance through HeadspacePaid parental leave and new parent gift boxes Pet insurance Employee Assistance Program (EAP) with counseling sessions available 24/7Rocket Lawyer services that provide legal advice, document creation and estate planning Employee bonus referral program
   
   RingCentral, Inc. (NYSE: RNG) is a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone™ (MVP™) global platform. More flexible and cost effective than legacy on-premises PBX and video conferencing systems that it replaces, RingCentral empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location. RingCentral is headquartered in Belmont, California, and has offices around the world.
   
   RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
   If you are hired in Colorado, the compensation range for this position is between $120,000 and $165,000 for full-time employees, in addition to eligibility for variable pay, equity, and benefits. Benefits may include, but are not limited to, health and wellness, 401k, ESPP, vacation, parental leave, and more! The salary may vary depending on your location, skills, and experience.

   Copy this example

   

5. Post your job

   To find the right senior marketing program manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with senior marketing program managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit senior marketing program managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your senior marketing program manager job on Zippia to find and attract quality senior marketing program manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit senior marketing program managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior marketing program manager

   Once you've found the senior marketing program manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new senior marketing program manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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