Senior search engine optimization specialist vs online marketing manager

Differences between senior search engine optimization specialist and online marketing manager duties and responsibilities

Senior search engine optimization specialist example responsibilities.

• Implement and manage SEO for web pages, YouTube, and blogs.
• Design advertisements for third party companies by embedding affiliate links onto marketing websites utilizing a pay-per-click system to generate profits.
• Improve customer order organization and communication by redesigning project management web application in PHP.

Online marketing manager example responsibilities.

• Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
• Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
• Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
• Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
Show more