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The differences between senior search engine optimization specialists and paid search specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a senior search engine optimization specialist and a paid search specialist. Additionally, a senior search engine optimization specialist has an average salary of $82,971, which is higher than the $62,694 average annual salary of a paid search specialist.
The top three skills for a senior search engine optimization specialist include digital marketing, keyword research and develop seo. The most important skills for a paid search specialist are paid search, digital marketing, and google adwords.
| Senior Search Engine Optimization Specialist | Paid Search Specialist | |
| Yearly salary | $82,971 | $62,694 |
| Hourly rate | $39.89 | $30.14 |
| Growth rate | 10% | 19% |
| Number of jobs | 2,986 | 2,011 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 68% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
Senior search engine optimization specialists and paid search specialists have different pay scales, as shown below.
| Senior Search Engine Optimization Specialist | Paid Search Specialist | |
| Average salary | $82,971 | $62,694 |
| Salary range | Between $59,000 And $116,000 | Between $41,000 And $94,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | ChannelAdvisor |
| Best paying industry | - | Technology |
There are a few differences between a senior search engine optimization specialist and a paid search specialist in terms of educational background:
| Senior Search Engine Optimization Specialist | Paid Search Specialist | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | Stanford University | University of Pennsylvania |
Here are the differences between senior search engine optimization specialists' and paid search specialists' demographics:
| Senior Search Engine Optimization Specialist | Paid Search Specialist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 67.2% Female, 32.8% | Male, 30.9% Female, 69.1% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |