SiteWit CEO and leadership

Don is a professor in the College of Business at the University of South Florida. His research interests are centered on business intelligence technologies such as data warehousing, data mining, and text mining. A particular emphasis of his work is the application of these technologies in healthcare, including data and text mining for electronic medical records. More recent work has focused on information markets as another mechanism for prediction and collective intelligence (working together with Ricardo on Agorx). He has published more than 75 research papers on these topics and worked with a number of entrepreneurial technology firms, as well as other organizations throughout his career. His first exposure to entrepreneurism was a position as a LISP programmer at Cognitive Systems, an artificial intelligence start-up associated with Yale University. That was followed by work in scientific computing and healthcare analytics at other companies. Working with Ricardo on SiteWit has provided an opportunity to apply data warehousing and data mining technologies to website traffic analysis and the development of learning algorithms for managing paid search. Don received his Ph.D. in Management Information Systems from the Stern School of Business at New York University and M.S. in Computer Science from Stony Brook University.

Chris Lord is a CTO at SiteWit and COO at SiteWit and is based in Lutz, Florida. He has worked as Ecommerce Developer at Rivergy Inc and Senior Ecommerce Developer at Web Piston.

Don is a professor in the College of Business at the University of South Florida. His research interests are centered on business intelligence technologies such as data warehousing, data mining, and text mining. A particular emphasis of his work is the application of these technologies in healthcare, including data and text mining for electronic medical records. More recent work has focused on information markets as another mechanism for prediction and collective intelligence (working together with Ricardo on Agorx). He has published more than 75 research papers on these topics and worked with a number of entrepreneurial technology firms, as well as other organizations throughout his career. His first exposure to entrepreneurism was a position as a LISP programmer at Cognitive Systems, an artificial intelligence start-up associated with Yale University. That was followed by work in scientific computing and healthcare analytics at other companies. Working with Ricardo on SiteWit has provided an opportunity to apply data warehousing and data mining technologies to website traffic analysis and the development of learning algorithms for managing paid search. Don received his Ph.D. in Management Information Systems from the Stern School of Business at New York University and M.S. in Computer Science from Stony Brook University.