What is Customer Retention?
Customer retention is the act of dissuading customers from switching to another product or company or the actions a company takes to encourage customers to stay longer and spend more with the company during their lifetime. It's about increasing the number of repeat customers, increasing the profitability of each existing customer, boosting the company's sales, and also helping to build amazing relationships with customers.
How is Customer Retention used?
Zippia reviewed thousands of resumes to understand how customer retention is used in different jobs. Explore the list of common job responsibilities related to customer retention below:
- Develop and implement marketing plans to achieve revenue and customer retention objectives.
- Program increased customer retention by reducing churn rates, and functioned as Profit & Loss Center.
- Implement marketing programs designed to grow customer retention, client satisfaction and improved market share.
- Maintain customer retention by affirming customer satisfaction after the completion of 3, 6, and 12 months of service.
- Formulated effective sales and marketing techniques that increased overall sales by 10% and improved customer retention ratios.
- lead generation and customer retention integrated marketing communications company provided telemarketing, email and marketing database services.
Are Customer Retention skills in demand?
Yes, customer retention skills are in demand today. Currently, 4,642 job openings list customer retention skills as a requirement. The job descriptions that most frequently include customer retention skills are district marketing manager, b2b sales representatives, and outside account manager.
How hard is it to learn Customer Retention?
Based on the average complexity level of the jobs that use customer retention the most: district marketing manager, b2b sales representatives, and outside account manager. The complexity level of these jobs is challenging.
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What jobs can you get with Customer Retention skills?
You can get a job as a district marketing manager, b2b sales representatives, and outside account manager with customer retention skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with customer retention skills.
District Marketing Manager
- Customer Satisfaction
- Customer Retention
- ROI
- Market Penetration
B2B Sales Representatives
Job description:
Business-to-business (B2B) sales representatives are in charge of pursuing and securing sales with businesses. Their responsibilities revolve around performing research and analysis to generate leads, devising strategies in reaching out to clients and identifying their needs, developing business plans, and negotiating contract terms. Moreover, B2B sales representatives may perform calls and correspondence, arrange appointments or meetings, and offer products or services in adherence to the company's policies and regulations, including its vision and mission.
- Customer Service
- CRM
- PowerPoint
- Business-To-Business Sales
- Customer Retention
- HR
Outside Account Manager
- Sales Process
- Customer Retention
- Product Knowledge
- Account Management
- Business Development
- ATD
Marketing Sales Supervisor
- Lead Generation
- Press Releases
- Customer Retention
- Increase Sales
- Sales
- Sales Objectives
Customer Relations Representative
Job description:
A customer relations representative is responsible for providing the highest customer service by interacting with customers to respond to their inquiries and concerns, process their requests, and resolve their complaints. Customer relations representatives assist the customers with their needs by offering products and services according to their requirements and budget limitations. They may also sell newly launched products to the customers, discuss features and usability, and generate payments and delivery details. A customer relations representative must have excellent communication and organizational skills to maintain healthy business relationships with the customers to achieve the company's long-term goals and objectives.
- Customer Relations
- Customer Complaints
- Team-Oriented Environment
- Propane
- Customer Retention
- Schedule Appointments
Customer Relations Specialist
Job description:
A customer relations specialist is responsible for providing high-quality services for customers by responding to their inquiries and concerns and resolving complaints about the company's goods and services. Customer relations specialists update customer accounts on the database, recording their transactions accurately, and posting their payments timely. They may also sell new products and services to the clients, demonstrating features and usability, processing orders, and confirming delivery details. A customer relations specialist must have excellent communication and organizational skills to ensure customer satisfaction and maintain healthy business relationships with the customers.
- Customer Relations
- Data Entry
- Work Ethic
- Customer Retention
- Outbound Calls
- Schedule Appointments
How much can you earn with Customer Retention skills?
You can earn up to $49,413 a year with customer retention skills if you become a district marketing manager, the highest-paying job that requires customer retention skills. B2b sales representatives can earn the second-highest salary among jobs that use Python, $65,833 a year.
| Job title | Average salary | Hourly rate |
|---|---|---|
| District Marketing Manager | $49,413 | $24 |
| B2B Sales Representatives | $65,833 | $32 |
| Outside Account Manager | $44,143 | $21 |
| Marketing Sales Supervisor | $74,517 | $36 |
| Customer Relations Representative | $38,632 | $19 |
Companies using Customer Retention in 2025
The top companies that look for employees with customer retention skills are Comcast, The Clean Team, and Sunbelt Rentals. In the millions of job postings we reviewed, these companies mention customer retention skills most frequently.
| Rank | Company | % of all skills | Job openings |
|---|---|---|---|
| 1 | Comcast | 9% | 1,866 |
| 2 | The Clean Team | 9% | 418 |
| 3 | Sunbelt Rentals | 8% | 509 |
| 4 | Ryder System | 7% | 6,079 |
| 5 | Bridgestone | 6% | 4,103 |
5 courses for Customer Retention skills
1. Customer Retention: Maximise Your Profits
What is your ideal work-life? Does the word carefree come to mind?Free from the worry and stress of having to make more money to pay the bills each month. Ultimately, carefree work life is what this course is all about. I want to show you a fast, cost-effective and reliable way to increase your sales and profits. You want a carefree work life, and you're either: Someone who has spent hours awake at night trying to figure out how to get new customers. Someone who sees others being successful, but isn't having as much success as you'd like, despite working really hard every day. I can help you, no matter what situation you're in. THIS COURSE WILL SHOW YOU: Why do you need to focus on customer retention?The benefits of customer retention. Free tools to help you implement a customer retention strategy. How to figure out where you are with your existing customer retention efforts. What you need to do before you create your customer retention strategy. How to get your team onboard your customer retention strategy. Great tips for getting your organization to focus on Customer Retention. Bulletproof customer retention strategies to use today. How CRM, customer care, customer service, customer satisfaction, and customer experience will lead to customer retention. Valuable customer retention tactics that will get results. Practical tips to have your customers return often and purchase more. Examples of successful customer retention in action. Diligently track and measure your customer retention efforts. Along with the video content of the course, there are many bonuses. BONUSES: Downloadable resources and guidesAn audio version of the course to listen on the goAssignments that make you productive while taking the courseAn instructor who truly cares about your successI SHARE PRACTICAL SECRETS IN THIS COURSEThese are techniques that I have used to grow profits in multiple businesses They are techniques that other successful business owners are using today to grow their sales. IT WILL NEVER BE A BETTER TIME TO START A CUSTOMER RETENTION STRATEGYThe key thing to know before starting is that you need very little to get started. You don't need to know how to sellYou don't need to know how the market. You just need to be consistent and persistent. You just need to believe in yourself and your team. You just need to keep your eye on the goal (whatever that may be - $1,000,000 per year extra in sales, financial independence). WHY AM I DOING THIS?Customer Retention can change your life. Instead of racking your brain trying to come up with creative ways to get new customers and stressing about how to pay your bills each month, you will now have the easiest and most effective way to increase your sales and profits without breaking the bank. Customer Retention can change your life. Instead of racking your brain trying to come up with creative ways to get new customers and stressing about how to pay your bills each month, you will now have the easiest and most effective way to increase your sales and profits without breaking the bank. I have had wonderful opportunities to work with and learn from hundreds of successful businesses over the past 25 years. I have studied their customer retention strategies and tactics for becoming and staying successful. Now I want to give back. That's why I created this course - to walk with you through the entire process. With our 30-day 100% money-back guarantee, there's no reason to hesitate. I'll give you two more reasons why you should enroll right this second: Your investment in this course will quickly be paid back even just by implementing some of the techniques I share with you. There are lots of gold nuggets to choose from, making this course a great investment in your future success. While today is still the best day you can get started with creating and implementing a customer retention strategy, it will get harder for businesses as the markets get more and more competitive. You want to start as soon as you can (like today) to take advantage of the fact that your competitors may not have a customer retention strategy in place just yet. Instead of struggling and trying to do everything yourself, just learn from someone who has already figured it out. I CAN'T WAIT TO SEE YOUR SUCCESSIn the first section, I give you 5 mostly free tech tools to help you implement a customer retention strategy. These will enable you to improve your retention right now to achieve great customer loyalty! See you inside! FK...
2. Customer Success Foundations: Adoption and Retention
In the second of our Customer Success Series of courses, you'll learn more about customer success, specifically the adoption and retention aspects of the customer success process. This course covers the importance of adoption and retention, including ways to bring value, create and implement adoption playbooks, collaborate in Customer Success, and leverage data to deliver outstanding results. By looking at the four stages of Customer Success: Onboarding, Adoption, Retention, and Renewal, you'll gain the skills and knowledge to ensure your customers love your products and continue to buy them. For anyone looking to succeed in the Customer Success field, this course will teach you the invaluable skills necessary to start your Customer Success journey! Customer success ensures that customers gain maximum value from the products and services a business provides. It is helping customers achieve their desired outcomes, focusing on understanding customer needs, providing tailored solutions, and creating long-term customer relationships. For someone who wants to pursue a career in customer success, it is crucial to understand customer behavior, trends, and effective communication skills. We want to increase customer retention, lower service costs, and drive expansion revenue. Through a series of lectures broken up into 6 sections, and you'll hear from multiple instructors. First, you'll learn from Amber Moore, who oversees the customer experience at LIFT. Next, you'll meet Tara Gettman, a marketing leader with a master's in public relations and communications. Last, you'll hear from Alyssa Nolte - a specialist- how to use data to tell a compelling story. We hope you enjoy the second course in our Customer Success Series and be sure to check out our first course, Onboarding Best Practices, if you haven't already taken that course. It will contain important knowledge that will deepen your understanding of what's discussed in the Adoption and Retention course but is not completely necessary. Whether you're a Customer Success expert or someone looking to start their own Customer Success journey, the skills and lessons in our Customer Success Series of courses will put you on the way to becoming a Customer Success guru!...
3. Social Media and Community Management for Customer Retention
If you are a social media and community manager who’s looking for ways to increase community engagement help your company lessen your churn rate and grow a number of brand advocates then this Skillshare class is definitely for you. In this class you’ll learn: How you can increase your community’s engagement rate...
4. Introduction to Retention Marketing: Maximize Your Repeat Customers
Looking to retain more customers? Learn how with retention marketing. In todays digital world you can reach millions of people with a single click so everyone is focused on finding new customers. But by doing this youre neglecting the best asset you have: your current customers. Join Smile.io’s Alex McEachern to learn why retaining customers and building a community is key to growing a lasting business. From increasing repeat purchases to creating an emotional experience you’ll get a deeper understanding of whats needed to develop the devoted customer base you’ve always dreamed of. Along the way you’ll learn about: The three pillars of retention marketing...
5. Customer Success: How to Reduce Churn and Increase Retention
MORE THAN 60,000 PEOPLE ENROLLED IN MY COURSES AND OVER 18,000 PROFESSIONALS TRAINED TO BECOME CUSTOMER SUCCESS MANAGERS. THERE MUST BE A REASON FOR THAT! Would you like to learn the most effective ways to reduce the churn in your company?, Are you planning on becoming a Customer Success Manager? If so, this is the course for you. Here I will walk you through step by step the best possible techniques to reduce the churn rate of your company in just a few months. Looking for a $70,000 job? Want to become a Customer Success Manager?Did you know that according to Payscale the average salary for a Customer Success Manager is around $70,000 a year? What is most interesting, is that this is a new industry, and there is no college education or official certificate that you can get. So as long as you have the right knowledge, skills and attitude you can become a customer success manager. In this course on how to reduce churn and increase retention, you will discover the techniques that will allow you to do an extraordinary job as a customer success manager, and you will be ready to talk about these strategies when you get asked in a job interview "how would you reduce the churn in our company?"Already an experienced Customer Success Manager?If you are already working as a customer success manager, and you are searching for new ways to tackle your churn problem. Then, even though this course might be too basic for you, ask yourself, if thanks to the information here, you get just one single idea, that allows you to retain one extra customer a year, would that be worth more than the investment of this online course on how to reduce churn?Chances are that the answer is, YES IT IS WORTH IT! Unless your customers pay $10 a year, in which case, saving one customer won't do much. Now, the reality is that to reduce churn, you need to be always searching for new ways to increase your retention rate, and improve your customer success manager skills. The investment in this courseEither if you are trying to become a customer success manager, you just started as one, or you are an experienced CSM, the ideas that you can take from this course are just too valuable, they are worth much more than the few dollars of investment to enroll in this course. For the price of less than having lunch for two in a cheap fast food restaurant, you can get new ideas and skills that can have a great impact on you landing one of the best-paid jobs in the tech industry, or that can boost your career as a customer success manager and help you improve your actual churn rate and retention rate. Welcome to the online course Customer Success: How To Reduce Your Churn Rate And Increase Your Retention Rate. I will see you inside!...