Dawn is best known for engineering a remarkable turnaround of the iconic brand, Nutrisystem (Nasdaq: NTRI). During her six-year tenure as Nutrisystem’s CEO, she doubled revenue, delivered a 7-fold surge in operating income, and significantly increased shareholder return. With her finger on the pulse of the consumer, she established a multi-brand strategy focused on digital transformation and innovation that drove dramatic customer growth and lifetime value. Nutrisystem was subsequently named one of Fortune’s Top 100 Fastest Growing Companies in 2017 and 2018 and was acquired by Tivity Health in March of 2019.
Previously, Dawn held C-suite roles as President of International and President of Global Consumer Marketing at Reader’s Digest Association, a $1.4B global data marketing and media company. She created successful transformative business models, integrated strategic acquisitions, and drove profit growth across Europe, Asia, and Latin America.
A marketer at heart with intuitive insights and a passion for data and analytics, Dawn has architected product innovation and marketing breakthroughs that created noteworthy industry firsts, competitive advantage, and enviable shareholder value. A hallmark of her leadership is her belief in the importance of facts, company culture and the power of team to inspire high performance.
Dawn has served on multiple boards including Hain Celestial Group (Nasdaq: HAIN) and Spirit Airlines (NYSE: SAVE) where she chairs the Nominating and Corporate Governance Committees. She also brings significant Compensation and Audit Committee expertise to the table and has helped navigate several activist situations. Her leadership and board experience afford her deep understanding and appreciation for best practices and strong governance, future-focused planning, and engaged leadership. As a sought after thought leader, she frequently speaks and keynotes on such topics.
Her accomplishments have been chronicled in the Wall Street Journal, New York Times, and Philadelphia Inquirer, and she has been a guest on CNBC, CBS, Fox Business News and Bloomberg TV. Over the course of her career, she has been the recipient of numerous awards, most recently recognized as an EY Entrepreneur of The Year®, a member of Institutional Investor’s All-America Executive Team, and a member of Fortune’s Most Powerful Women. She holds an MS in Electrical Engineering and Computer Science and an MBA from the Massachusetts Institute of Technology (MIT).
Follow her on Twitter @DawnZier