SmartCommerce CEO and leadership

Senior marketing exec and innovator with 25 years of deep, international, cross-category experience creating brands that drive internal alignment, build external demand, and deliver profitable, sustainable growth.

Loves: challenging categories, disruptive startups, talented people, everything social (including media), data, listening, storytelling, FOCUS, and great ideas just waiting for insanely great marketing.

Specialties: Brand Strategy, Consumer Behavior; Brand Positioning and Execution (Internal and External); Marketing Strategy; New Product Development; Content Development; Digital marketing Strategy; Consumer Research, Qualitative and Quantitative; Online Marketing; Facebook Marketing; Social Media; Trend Analysis; Multi-Channel Communications; Advertising and Copywriting.

Category Experience: Extensive experience across multiple industries, including ECommerce, Publishing, Hospitality, Health/Wellness/Nutrition, Internet, Social Media, Automotive, Food/Beverage, CPG, Office Supplies, Home/Garden, Infant Nutrition, Pet Nutrition, B:B Business Services, and more.

Personal: Parent of two awesome adults who continue to inspire me; explorer of all things new; authenticity freak; love being in the water, sweating, and almost anything outdoors; and am continually seeking better ways to be present and useful to the people and causes I care about. I have a personal passion for healthy, whole foods, and share that story with the world through my active Facebook community at facebook.com/eatyourselfwell.

Elizabeth Halkos is Chief Operating Officer for Purchasing Power®. She joined the company in 2006, originally as vice president of sales and marketing. Halkos was promoted to Chief Marketing Officer in 2010 and most recently to Chief Revenue Officer role in 2014 to oversee all revenue channels for the business. She was appointed to her current role in January 2017. Halkos is based in Atlanta and reports directly to Purchasing Power CEO Richard Carrano. Halkos earned her MBA with a concentration in statistics and data analytics from the renowned Goizueta Business School at Emory University in Atlanta. She also holds a bachelor of arts in French language and literature from the University of Virginia in Charlottesville. Halkos also is dedicated to community and non-profit service within the Atlanta community. She is actively involved in teaching current business practices to students at Junior Achievement of Georgia’s Chick-Fil-A Foundation Discovery Center. She participates annually in home construction projects with Habitat for Humanity. She’s also raised thousands of dollars for the Leukemia Society through athletic participation in triathlons and marathons. Most recently, Halkos received Emory University’s “Annual Service Award” in recognition of her involvement in mentoring and supporting students from the Goizueta Business School.

Rob, CTO at SmartCommerce, is leveraging decades of software architecture and development experience to drive the overall technical strategy and software solution delivery of the SmartCommerce product suite.

Prior to Smart Commerce, Rob served as VP of WFM Development where he stabilized the overall development process for the Empower WFM product turning existing customers into product advocates and references enabling sales to grow.

Before Empower, Rob served as CTO for myList where he assembled a top team of developers and implemented an Agile Scrum development methodology that allowed myList to be built quickly with high quality to meet the rapidly changing requirements in the social commerce space.

Prior to myList, Rob served as CTO for Channel Intelligence (CI). At CI, Rob built a fully functioning Agile Scrum software development organization from the ground up within budget that enabled the company to support 2 major product lines around 2 core systems. In addition, Rob designed, architected, and built the CI feed engine that delivered tens of millions of product offers daily into the channel while optimizing customer’s return on ad spend. All of this work was a major factor in CI becoming highly profitable and being sold to Google in February of 2013 for $125 Million.

Before CI, Rob worked primarily in healthcare for Siemens Medical. During his many years with Siemens Medical, Rob built a conversion engine from the ground up that drastically reduced customer implementation times and resulted in optimized revenue recognition and helped drive product lines to profitability.

In summary, Rob is an experienced and innovative software development leader who excels in defining company vision, creating strategies to make the vision a reality, aligning all departments around the strategies, and leading agile development teams that deliver high quality software solutions on time and within budget enabling success and profit.

Roberto Zoco is a CTO at SmartCommerce and CTO at Carritus. He has worked as Desarrollador PHP at Biko, PHP senior developer at Indra Sistemas, and Encargado Informatica at Instituto Cervantes Tokio. Roberto attended ANCOR between 2002 and 2008 and Zurich Universitat between 2006 and 2007.

IT Leader with 25+ years of experience working with data analysis, systems design, data management and process improvements using technology to optimize operations proficiency and reduce cost. I have held a variety of positions ranging from IT Manager to Vice President in companies ranging from startup to Fortune 50 companies. Expert in data unification and categorization having 20+ years working in this area.

Currently the COO Data Operations of SmartCommerce, working with an international team to help major CPG brands such as P&G, Unilever and Nestle own and drive their customers’ buying experience. Prior to taking the VP role at SmartCommerce, was the VP of Data Operations at Channel IQ, Director of Data Optimization at Channel Intelligence, and headed up Data Operations at myList, a platform that helped brands such as Campbell’s Soup, Philips Electronics and Disney identify and connect directly with their fans.

Personal: Live in Orlando, Florida. He has been married to his wife Jane for 25 years and has two boys Matthew and Nicholas. He enjoys spending time with his family and enjoys taking Cruises and working out.

Senior marketing exec and innovator with 25 years of deep, international, cross-category experience creating brands that drive internal alignment, build external demand, and deliver profitable, sustainable growth.

Loves: challenging categories, disruptive startups, talented people, everything social (including media), data, listening, storytelling, FOCUS, and great ideas just waiting for insanely great marketing.

Specialties: Brand Strategy, Consumer Behavior; Brand Positioning and Execution (Internal and External); Marketing Strategy; New Product Development; Content Development; Digital marketing Strategy; Consumer Research, Qualitative and Quantitative; Online Marketing; Facebook Marketing; Social Media; Trend Analysis; Multi-Channel Communications; Advertising and Copywriting.

Category Experience: Extensive experience across multiple industries, including ECommerce, Publishing, Hospitality, Health/Wellness/Nutrition, Internet, Social Media, Automotive, Food/Beverage, CPG, Office Supplies, Home/Garden, Infant Nutrition, Pet Nutrition, B:B Business Services, and more.

Personal: Parent of two awesome adults who continue to inspire me; explorer of all things new; authenticity freak; love being in the water, sweating, and almost anything outdoors; and am continually seeking better ways to be present and useful to the people and causes I care about. I have a personal passion for healthy, whole foods, and share that story with the world through my active Facebook community at facebook.com/eatyourselfwell.