Tuft & Needle CEO and leadership

Shelley Huff was named Chief Operating Officer in April of 2021. Huff joined Serta Simmons Bedding (SSB) in July 2020 as Executive Vice President of Direct to Consumer (DTC) and CEO of Tuft & Needle. Huff, in her COO role, oversees Serta's supply chain and customer experience teams, and continues to lead the company's direct-to-consumer business and Tuft & Needle brand.

Shelley has more than 15 years’ experience leading retail businesses, consulting with small businesses and startups, and serving on retail education boards. She is known for her passion for consumers and emerging trends in digital integration, building and leading high performing teams and delivering financial results. Prior to joining SSB, Shelley served as the president and CEO of Hayneedle.com, a Walmart company.

Prior to her role with Hayneedle.com, Shelley served in a variety of leadership roles within Walmart’s U.S. division and at Walmart eCommerce. She served as the vice president of Operations at Walmart eCommerce and as general manager of Home & Apparel at Walmart.com. In these roles, Shelley helped set the foundation for the future of Walmart’s eCommerce strategy by designing a new structure, building new capabilities and launching new brands. Prior to joining Walmart’s eCommerce division, Shelley was the vice president of the Housewares division for the continental U.S. in a portfolio she grew significantly, inclusive of Walmart’s first omnichannel brand launch in 2015. Shelley began her merchandising career with Walmart where she led a diverse set of businesses in her time as a buyer. In 2009, Shelley was promoted to director of strategy for seasonal merchandise where she led the go to market strategy for Walmart stores as well as reimagined small format prototypes.

A native Arizonan, Shelley serves as vice chair of the University of Arizona Alumni Association Governing Board, where she remains an advisor to the Terry J Lundgren Center for Retailing and the School of Family and Consumer Sciences. She is passionate about advocacy for public schools and, in addition to her board work at the University of Arizona, is a philanthropist for the Amphi Public School Foundation and Eat Real & the U.S. Healthful Food Council to improve the quality of food in public schools.

Shelley earned her bachelor’s degree with a technology emphasis in Retailing and Consumer Sciences from the University of Arizona, and her master’s degree from the Sam M. Walton School of Business at the University of Arkansas. She was selected to participate in Fortune Magazine’s Most Powerful Women Next Generation conference (2016-2019) and is an active member of the Network of Executive Women.

Technology Delivery Executive - 23+ years of technology leadership experience with a proven track record of building and leading engineering organizations with 14+ years as a technology executive delivering technology platforms powering digital and eCommerce experiences. Experience in creating digital and technology businesses, managing & leading large global organizations, delivering multi-million technology budgets, driving product development and building & leveraging state-of-the-art technology platforms with an emphasis on efficient software engineering management, execution and operations. Brings a unique, diverse and hands-on engineering approach to software development business having worked as an engineering executive in Fortune 500 companies as well as a retail & technology entrepreneur.

\'I am a passionate engineering leader with a deep understanding of engineering management, efficient engineering operations and tooling - who is committed to building & releasing software while having fun doing it. 23+ years’ experience in software development with a strong focus on innovation, technology, execution & delivering high-quality products. Proven ability to build and sustain strong teams, scaling their capabilities, provide clear direction, and execute strategic and tactical initiatives & improving cultural impediments to success. I am a builder and love building software while thinking outside the obvious. An entrepreneur-by-heart, who over the years had amazing opportunities to learn and execute.\'