Undercover Colors CEO and leadership

Barbara Cook is a transformational dynamic leader as a global executive in the consumer space. A strategic thinker her results driven approach to growth and business development has led to a highly successful track record of leading startups, turnarounds, acquisitions and sales uniquely across multiple sectors from Food Services and Mobile Telephony to Apparel and Accessories. With her proven performance as a leader within the C-suite in her roles as CEO of a Private Business, President of a PE held company and as a President of a division of a publicly held company and now as CEO of Biotech business, she has experience in PE, Corporate and Global practice. She also has deep operational knowledge, managing billion-dollar P&Ls through to $10m startups, responding to seasonal consumer trends on a digital platform, refining operations and coordinating execution across geographies, including North America, Europe and China . Her communication style makes her a natural fit for the crossover between the biotech industry and the commercial world and she passionately believes that "a mission driven product binds an organization in an exceptional way". As a leader, Barbara is thoughtful, inspirational and approachable, with high engagement and respect among peers and teams. She is currently writing a book on leadership and motivation and serves as a Mentor to CMOs for The Marketing Academy