ValueSelling Associates CEO and leadership

Julie began her career at Gartner Group. In 1999, she became Vice President of Gartner’s Sales Training for the Americas. in that role, she successfully managed the training of new hires in the ValueSelling Framework. She has extensive experience teaching, applying, coaching and reinforcing the ValueSelling Framework®, ValueSelling Essentials™ and their application by sales executives and managers.



In 2003, Julie acquired ValueSelling Associates™. Since then, she has led the company to become an industry leader in competency - and process-based training for escalating sales performance.



Julie has personally consulted and trained in a wide variety of industries and corporations, including The Ken Blanchard Companies, ON24, Adobe, NCR, and PrimePay.

Julie serves as a board member to the Value Selling and Realization Council.



Julie is a sought-after speaker at industry events such as the Selling Power Sales Leadership Conferences and the American Association of Inside Sales Professionals. She is a guest lecturer at both Babson University and the University of Michigan.

Julie is the author of ValueSelling: Driving Up Sales One Conversation At A Time and is currently working on her second book.

Specialties: Solving Sales Performance Problems

Value-Based Selling

Value Selling in B2B organizations

Enabling sales organizations to differentiate themselves

Improving Revenue

Improving individual and team sales productivity

Building Sales Skills

Leveraging Sales Process

Developing custom sales training solutions

Participant-Centered facilitation

eLearning and virtual learning

Driving sustainable results

Change Management