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A Vice President of Marketing & Development typically earns an average salary of $176,340 per year, which equates to approximately $85 per hour. Salaries can vary widely based on experience, location, and industry sector. For instance, those with extensive experience often command higher compensation.
Compensation also differs significantly by state. States that are known for their high demand for marketing executives, such as California and New York, often offer more competitive salaries. However, even within these states, specific cities can provide varying salary scales due to local market conditions.
Cities like San Francisco, New York City, and Chicago rank among the highest for Vice President of Marketing & Development salaries. The combination of cost of living and demand for skilled marketers drives salaries up in these urban centers.
As organizations continue to prioritize marketing and development strategies, the demand for skilled professionals in these roles is expected to grow, leading to more lucrative opportunities and career advancement potential.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level vice president, marketing & development | $131,000 | $62.94 |
| Mid-level vice president, marketing & development | $140,000 | $67.22 |
| Senior-level vice president, marketing & development | $318,000 | $152.92 |
The highest-paying states for vice presidents, marketing & development are Washington, Oregon, and New Jersey. The lowest average vice president, marketing & development salary states are Hawaii, Wyoming, and North Carolina.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Arizona | $172,858 | $83.10 |
| 2 | Washington | $180,804 | $86.92 |
| 3 | Nevada | $166,803 | $80.19 |
| 4 | Texas | $159,810 | $76.83 |
| 5 | Pennsylvania | $160,029 | $76.94 |
| 6 | Michigan | $160,834 | $77.32 |
| 7 | Oregon | $174,901 | $84.09 |
| 8 | Utah | $154,779 | $74.41 |
| 9 | Alaska | $160,671 | $77.25 |
| 10 | Kentucky | $154,304 | $74.18 |
| 11 | New Jersey | $174,620 | $83.95 |
| 12 | Indiana | $155,053 | $74.54 |
| 13 | Connecticut | $163,066 | $78.40 |
| 14 | Massachusetts | $164,696 | $79.18 |
| 15 | California | $166,198 | $79.90 |
| 16 | New Mexico | $153,368 | $73.73 |
| 17 | Missouri | $154,710 | $74.38 |
| 18 | District of Columbia | $157,131 | $75.54 |
| 19 | Florida | $151,502 | $72.84 |
| 20 | Tennessee | $150,218 | $72.22 |
| 21 | Iowa | $152,930 | $73.52 |
| 22 | Wisconsin | $149,645 | $71.94 |
| 23 | Rhode Island | $156,872 | $75.42 |
| 24 | Maryland | $165,306 | $79.47 |
| 25 | South Dakota | $147,302 | $70.82 |
| 26 | Colorado | $157,703 | $75.82 |
| 27 | Minnesota | $154,064 | $74.07 |
| 28 | Alabama | $150,756 | $72.48 |
| 29 | Arkansas | $145,343 | $69.88 |
| 30 | West Virginia | $147,578 | $70.95 |
| 31 | North Dakota | $145,848 | $70.12 |
| 32 | Nebraska | $147,123 | $70.73 |
| 33 | Maine | $154,137 | $74.10 |
| 34 | New Hampshire | $152,469 | $73.30 |
| 35 | Oklahoma | $149,756 | $72.00 |
| 36 | South Carolina | $150,935 | $72.56 |
| 37 | Ohio | $145,064 | $69.74 |
| 38 | Mississippi | $147,367 | $70.85 |
| 39 | Montana | $146,757 | $70.56 |
| 40 | Idaho | $151,072 | $72.63 |
| 41 | Kansas | $148,855 | $71.56 |
| 42 | Wyoming | $144,331 | $69.39 |
| 43 | Hawaii | $144,418 | $69.43 |
| 44 | Vermont | $150,500 | $72.36 |
| 45 | Illinois | $144,539 | $69.49 |
| 46 | Georgia | $146,997 | $70.67 |
| 47 | Louisiana | $144,953 | $69.69 |
| 48 | North Carolina | $142,953 | $68.73 |
| 49 | Virginia | $142,944 | $68.72 |
| 50 | New York | $137,061 | $65.89 |
| 51 | Delaware | $140,483 | $67.54 |
The highest-paying cities for vice presidents, marketing & development are Bellevue, WA, Sayreville, NJ, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Bellevue, WA | $200,393 | $96.34 |
| 2 | Sayreville, NJ | $187,673 | $90.23 |
| 3 | San Francisco, CA | $181,652 | $87.33 |
| 4 | Cambridge, MA | $172,613 | $82.99 |
| 5 | Irving, TX | $172,301 | $82.84 |
| 6 | Tampa, FL | $164,202 | $78.94 |
| 7 | Atlanta, GA | $153,829 | $73.96 |
| 8 | Lynchburg, VA | $149,046 | $71.66 |
| 9 | Skokie, IL | $149,029 | $71.65 |
| 10 | New York, NY | $138,971 | $66.81 |
A vice president, marketing & development's salary ranges from $115,000 a year at the 10th percentile to $269,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $269,000 | $22,417 | $129 |
| 75th Percentile | $220,000 | $18,333 | $106 |
| Average | $176,340 | $14,695 | $85 |
| 25th Percentile | $140,000 | $11,667 | $67 |
| 10th Percentile | $115,000 | $9,583 | $55 |
The highest paying types of vice presidents, marketing & development are senior vice president of marketing, vice president, product management, and marketing vice president.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Services Manager | $117,977 | $9,831 | $56.72 | 166,503 |
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Development Manager | $110,678 | $9,223 | $53.21 | 111,137 |
| Sales And Marketing Vice President | $169,384 | $14,115 | $81.43 | 158,926 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
Top companies hiring vice presidents, marketing & development now:
Vice president, marketing & development salaries at LiquiGlide and Biote are the highest-paying according to our most recent salary estimates. In addition, the average vice president, marketing & development salary at companies like Pace International and Austin Parks Foundation are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | LiquiGlide | $181,490 | $87.25 |
| 2 | Biote | $179,959 | $86.52 |
| 3 | Pace International | $175,859 | $84.55 |
| 4 | Austin Parks Foundation | $172,544 | $82.95 |
| 5 | KLIM | $171,494 | $82.45 |
| 6 | Ramp Technology Group | $170,389 | $81.92 |
| 7 | Westminster Canterbury of Lynchburg | $32,249 | $15.50 |
The average vice president, marketing & development salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Retail | $178,143 | $85.65 |
| 2 | Hospitality | $174,308 | $83.80 |
| 3 | Telecommunication | $168,681 | $81.10 |
| 4 | Manufacturing | $164,219 | $78.95 |
| 5 | Technology | $159,195 | $76.54 |
| 6 | Professional | $156,601 | $75.29 |
| 7 | Health Care | $151,443 | $72.81 |
The average vice president, marketing & development salary has risen by $32,447 over the last ten years. In 2014, the average vice president, marketing & development earned $143,893 annually, but today, they earn $176,340 a year. That works out to a 8% change in pay for vice presidents, marketing & development over the last decade.
Compare vice president, marketing & development salaries for cities or states with the national average over time.
Compare vice president, marketing & development salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $176,000 | $84.78 | +3.7% |
| 2024 | $170,000 | $81.61 | +1.9% |
| 2023 | $167,000 | $80.08 | +1.5% |
| 2022 | $164,000 | $78.85 | +0.8% |
| 2021 | $163,000 | $78.23 | +1.9% |
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