WayBetter Leadership

Health and wellness executive specializing in business development partnerships, increasing top-line revenue, managing cash flow, and general management. Naturally drawn to mission-driven organizations, Matt is part of the executive team of WayBetter, a software company in NYC that is pioneering a new approach to healthy behavior change by combining financial incentives, community support and gamification. Prior to that Matt served as an officer for a $500 million publicly traded health club operator for 10+ years.

Cash flow is always on Matt's radar based on over 10 years in startup environments. His disciplined project management skills were established early in his career in management consulting after which he obtained an MBA from the Kellogg Graduate School of Management. Matt has a strong comprehension of information technology gained from a B.S. in systems engineering. Guided by integrity, discipline and a strong sense of empathy, Matt has repeatedly demonstrated an ability to drive incremental top-line sales growth and a willingness to make critical decisions.

STRENGTHS: Partnership development; revenue growth; cash flow management; influencer marketing; financial modeling; agile decision-making; adaptability in startup environments; people development; strategic planning; OKRs; customer experience programs.

KEYWORDS

CFO, Senior Vice-President, SVP, Vice-President, VP, Business Development, Partnership Development, New Business Development, Chief Revenue Officer, General Manager, OKRs, Health and Wellness, Fitness, Healthy Lifestyle, Active Lifestyle, Healthcare, Preventive Wellness, Operations, Program Management, Customer Focused, Customer Experience, Member Experience, Subscription Based Revenues, Pricing, Incremental Revenue, P&L Responsibility