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How to hire a web content coordinator

Web content coordinator hiring summary. Here are some key points about hiring web content coordinators in the United States:

  • There are a total of 5,478 web content coordinators in the US, and there are currently 24,400 job openings in this field.
  • The median cost to hire a web content coordinator is $1,633.
  • Small businesses spend $1,105 per web content coordinator on training each year, while large companies spend $658.
  • It takes between 36 and 42 days to fill the average role in the US.
  • It takes approximately 12 weeks for a new employee to reach full productivity levels.
  • HR departments typically allocate 15% of their budget towards recruitment efforts.
  • Washington, DC, has the highest demand for web content coordinators, with 3 job openings.

How to hire a web content coordinator, step by step

To hire a web content coordinator, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a web content coordinator:

Here's a step-by-step web content coordinator hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a web content coordinator job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new web content coordinator
  • Step 8: Go through the hiring process checklist

What does a web content coordinator do?

Web content coordinators are professionals who are responsible for making the content of the web pages they manage while ensuring their usability and accuracy. These coordinators must use computer script languages such as HyperText Markup Language (HTML) and JavaScript to develop, write, and edit web pages. They should use software such as Photoshop and Dreamweaver to create the overall visual look of a website. Web content coordinators must also find solutions to solve compatible issues when they are found through testing or user feedback.

Learn more about the specifics of what a web content coordinator does
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  1. Identify your hiring needs

    Before you post your web content coordinator job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a web content coordinator for hire on a part-time basis or as a contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A web content coordinator's background is also an important factor in determining whether they'll be a good fit for the position. For example, web content coordinators from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list presents web content coordinator salaries for various positions.

    Type of Web Content CoordinatorDescriptionHourly rate
    Web Content CoordinatorWeb developers design and create websites. They are responsible for the look of the site... Show more$17-32
    Web Graphic DesignerA web graphic designer specializes in the aesthetics and functionality of a web platform, software, and other applications. They are primarily responsible for building a platform that adheres to the subject's purpose and the client's preferred theme while prioritizing an easy-to-use and navigate interface... Show more$17-34
    Web Design/DevelopmentA web design/development is responsible for creating a high-performing website by utilizing programming skills and languages and digital expertise. This job requires working closely with the clients for the progress and updates, carefully analyzing their specifications and requirements, including the submission timeframe... Show more$23-48
  2. Create an ideal candidate profile

    Common skills:
    • Web Content
    • WordPress
    • HTML
    • Digital Marketing
    • Content Management System
    • Graphic Design
    • CSS
    • Google Analytics
    • Search Engine Optimization
    • Web Development
    • JavaScript
    • Adobe Photoshop
    • Web Pages
    • Web Design
    Check all skills
    Responsibilities:
    • Manage daily operation of all APCO websites, including affiliate sites and corporate Intranet (SharePoint).
    • Lead strategy and execution for integrate interactive marketing efforts (SEM, SEO, email, etc . )
    • Coordinate, edit, publish, test and transfer data and content for new website using Microsoft SharePoint and HTML.
    • Update content on internal and external web sites using proprietary content management systems and other HTML tools.
    • Conduct weekly UX reviews with the team to refine and agree upon the UX base on customer feedback.
    • Develop social media online marketing and strategy in Facebook and LinkedIn.
    More web content coordinator duties
  3. Make a budget

    Including a salary range in your web content coordinator job description is one of the best ways to attract top talent. A web content coordinator can vary based on:

    • Location. For example, web content coordinators' average salary in iowa is 32% less than in california.
    • Seniority. Entry-level web content coordinators 46% less than senior-level web content coordinators.
    • Certifications. A web content coordinator with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in a web content coordinator's salary.

    Average web content coordinator salary

    $49,451yearly

    $23.77 hourly rate

    Entry-level web content coordinator salary
    $36,000 yearly salary
    Updated January 19, 2026

    Average web content coordinator salary by state

    RankStateAvg. salaryHourly rate
    1California$57,959$28
    2New Jersey$54,964$26
    3District of Columbia$51,974$25
    4Washington$51,864$25
    5Maryland$49,134$24
    6New York$48,983$24
    7Oregon$48,213$23
    8Texas$48,060$23
    9Utah$46,351$22
    10Pennsylvania$46,325$22
    11Georgia$45,539$22
    12Alaska$45,120$22
    13Florida$45,090$22
    14Wisconsin$43,667$21
    15Ohio$43,613$21
    16Nebraska$42,483$20
    17South Carolina$41,598$20
    18Michigan$41,595$20
    19Indiana$39,174$19
    20Iowa$38,994$19

    Average web content coordinator salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Activision Blizzard$69,394$33.361
    2Accenture$62,636$30.1150
    3Vista Equity Partners$60,212$28.95
    4Long Beach City College$59,615$28.66
    5Davis Wright Tremaine$56,708$27.26
    6Colgate-Palmolive$55,184$26.53
    7Santa Clara University$54,768$26.33
    8University of Wisconsin System$53,206$25.58
    9Kenneth Copeland Ministries$53,116$25.54
    10NANA$50,235$24.15
    11Aflac$49,766$23.93
    12TLC Plumbing$49,391$23.75
    13Mastercontrol, Inc.$49,002$23.56
    14University of Iowa Center for Advancement$48,632$23.38
    15Johns Hopkins Medicine$47,712$22.94
    16City of Ocala$47,480$22.83
    17Robert Half$46,255$22.2431
    18State Bar of Michigan$45,476$21.861
    19Randstad North America, Inc.$45,119$21.695
    20AACC Bookstore$44,803$21.54
  4. Writing a web content coordinator job description

    A web content coordinator job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a web content coordinator job description:

    Web content coordinator job description example

    Website Coordinator
    Salary: Minimum of $20.42 Per Hour
    Position Type: Full-Time
    Close Date: Until Filled

    General Description: The purpose of this job is to help coordinate the City's website by keeping content relevant and timely, as well as the design fresh and engaging. This position works largely independently, under limited supervision.

    Minimum Training & Experience: Requires a bachelor's degree in web development/design, graphic design, marketing, communications and three years' experience with website management. The equivalent combination of education and related work experience may be considered.

    Special Certifications and Licenses:

    Valid Driver's License

    Desirable Knowledge, Skills and Abilities

    Considerable knowledge and experience with website content management systems Knowledge of and familiarity with graphic design concepts and use of Adobe Creative Suite. Knowledge and use of HTML and CSS. Skill and proficiency in writing, editing and presenting technical, persuasive and creative copy, optimized for web content. Ability to effectively communicate and present information in a clear and concise manner. Ability to deal with people beyond giving and receiving instructions. Must be adaptable to performing under stress when confronted with emergency situations or tight deadlines. Ability to maintain positive customer-focused relationships with co-workers, supervisors, agencies, the general public, and all other internal and external customers. Personally demonstrates appropriate customer service skills. Work is performed onsite. The incumbent must be present at work to perform the essential functions of this job
    Essential Job Functions:

    Develops and maintains webpages on the City's website www.cityofrockhill.com and other City-affiliated sites by creating content and ensuring consistent design. Ensures compatibility with ADA website standards. Converts, creates, compiles, and updates various City forms for web format and placement. Creates website graphics as needed. Exercises independent judgment, discretion and initiative in completing assignments with considerable tact and courtesy. Evaluates website analytics to strategically enhance content and ensure the site is consistent, understandable, accessible and maintains the City standards. Coordinates and produces both print and electronic material for the City including significant web content development. Serves as the primary liaison with vendors and all levels of City staff to facilitate content updates and page development. Establishes, refines and enforces internal processes for content requests and posting guidelines. Provides training and assistance to other staff members as needed. Stays up to date on current trends and market studies related to website content, writing, and data analytics on the City's website, proposing updates and edits as needed. Works with the appropriate staff to determine budget and resources necessary to support and expand web operations. Interacts and communicates with various groups and individuals such as the immediate supervisor, department heads, department staff, co-workers, other City employees, web consultants, vendors, and the general public. Attends various meetings as required; attends classes, workshops, seminars, etc., to maintain job knowledge and skills. Performs all other duties as may be assigned to meet organizational needs. This Notice is not intended to be an all-inclusive list of duties, knowledge, skills and abilities required to do the job. This is intended only to describe the general nature of the job. A more comprehensive list of duties, responsibilities and essential job functions is available on the job description. The City of Rock Hill is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of race, religion, color, political affiliation, disability, national origin, genetic information, sex (including pregnancy, childbirth, or related medical condition), or age.
  5. Post your job

    There are various strategies that you can use to find the right web content coordinator for your business:

    • Consider promoting from within or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to find candidates who meet your education requirements.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.
    Post your job online:
    • Post your web content coordinator job on Zippia to find and attract quality web content coordinator candidates.
    • Use niche websites such as dribbble, authentic jobs, working not working, coroflot.
    • Post a job on free websites.
  6. Interview candidates

    Recruiting web content coordinators requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

    Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

    If your interviews with web content coordinator applicants aren't enough to make a decision, you should also consider including a test project. These are often the best, most straightforward, and least bias-prone ways of determining who will likely succeed in the role. If you don't know how to design an appropriate test, you can ask someone else on the team to create it or take a look at these websites to get a few ideas:

    • TestDome
    • CodeSignal
    • Testlify
    • BarRaiser
    • Coderbyte

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new web content coordinator

    Once you've found the web content coordinator candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

    You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

    To prepare for the new web content coordinator first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
    Sign up to download full list

How much does it cost to hire a web content coordinator?

Recruiting web content coordinators involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.

The median annual salary for web content coordinators is $49,451 in the US. However, the cost of web content coordinator hiring can vary a lot depending on location. Additionally, hiring a web content coordinator for contract work or on a per-project basis typically costs between $17 and $32 an hour.

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