Post job

Web content editor vs content specialist

The differences between web content editors and content specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web content editor, becoming a content specialist takes usually requires 4-6 years. Additionally, a content specialist has an average salary of $66,018, which is higher than the $56,596 average annual salary of a web content editor.

The top three skills for a web content editor include web content, wordpress and HTML. The most important skills for a content specialist are customer service, digital marketing, and wordpress.

Web content editor vs content specialist overview

Web Content EditorContent Specialist
Yearly salary$56,596$66,018
Hourly rate$27.21$31.74
Growth rate-5%19%
Number of jobs25,15840,346
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 76%
Average age4437
Years of experience46

What does a web content editor do?

A web content editor writes and edits articles for various online platforms, mainly to inform, raise brand awareness, or market products and services. They are responsible for producing high-quality and accurate content, which requires research, planning, and teamwork. A web content editor focuses on editing and correcting written materials, coordinating with content writers to help them improve their articles. Moreover, there are also instances where they must upload written materials on online platforms, adhering to protocols and standards while tracking website traffic.

What does a content specialist do?

A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.

Web content editor vs content specialist salary

Web content editors and content specialists have different pay scales, as shown below.

Web Content EditorContent Specialist
Average salary$56,596$66,018
Salary rangeBetween $42,000 And $75,000Between $52,000 And $83,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkNew Jersey
Best paying companyKern Community College DistrictMeta
Best paying industryTechnologyHealth Care

Differences between web content editor and content specialist education

There are a few differences between a web content editor and a content specialist in terms of educational background:

Web Content EditorContent Specialist
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 76%
Most common majorEnglishCommunication
Most common collegeNorthwestern UniversityUniversity of Georgia

Web content editor vs content specialist demographics

Here are the differences between web content editors' and content specialists' demographics:

Web Content EditorContent Specialist
Average age4437
Gender ratioMale, 47.2% Female, 52.8%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 77.0% American Indian and Alaska Native, 0.3%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between web content editor and content specialist duties and responsibilities

Web content editor example responsibilities.

  • Manage company's e-commerce product line CMS platform including: updating pages and product descriptions (HTML).
  • Manage the firm's intranet by developing content, programming with HTML and CSS, and daily maintenance.
  • Hire directly to manage ongoing projects editing, proofreading, formatting, and publishing content on Diaphoramagazine.com.
  • Produce content for social networking sites, including Facebook.
  • Assist in the seamless online transition from Drupal to Libercus.
  • Participate in the development of websites, Facebook pages, and paperwork for various companies.
  • Show more

Content specialist example responsibilities.

  • Manage premium partner's Youtube channels (e.g.
  • Manage the manual migration of content from the previous site to the new Drupal CMS.
  • Lead the implementation of a web solution providing easy, fast data search and data visualization capabilities to users.
  • supply original content, manage instagram account, and work promotional events for this e-magazine focuse on health and fitness motivation.
  • Synthesize render documents using HTML, CSS, and XML in the proprietary web base application.
  • Optimize blog posts for SEO in the WordPress platform by adding images, captions, meta descriptions and more.
  • Show more

Web content editor vs content specialist skills

Common web content editor skills
  • Web Content, 31%
  • WordPress, 6%
  • HTML, 4%
  • CSS, 4%
  • Proofreading, 4%
  • Content Management System, 4%
Common content specialist skills
  • Customer Service, 6%
  • Digital Marketing, 6%
  • WordPress, 5%
  • Web Content, 4%
  • Content Strategy, 4%
  • Content Development, 4%

Browse arts, entertainment, sports, and media jobs