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The differences between web specialists and web content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web specialist, becoming a web content manager takes usually requires 8-10 years. Additionally, a web specialist has an average salary of $76,240, which is higher than the $74,186 average annual salary of a web content manager.
The top three skills for a web specialist include digital marketing, wordpress and google analytics. The most important skills for a web content manager are web content, content management system, and wordpress.
| Web Specialist | Web Content Manager | |
| Yearly salary | $76,240 | $74,186 |
| Hourly rate | $36.65 | $35.67 |
| Growth rate | 13% | 10% |
| Number of jobs | 27,731 | 61,192 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 74% |
| Average age | 37 | 39 |
| Years of experience | 4 | 10 |
Web specialists are experts who have in-depth knowledge of creating, designing, and maintaining websites for organizations or individuals. These specialists offer a wide range of services related to website management, such as designing, site maintenance, installing website updates, and fixing bugs. They must use the content management software to be able to communicate the brand of the organization effectively. Web specialists must also possess knowledge in graphic design and computer programming while communicating their ideas to their clients in simple terms.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Web specialists and web content managers have different pay scales, as shown below.
| Web Specialist | Web Content Manager | |
| Average salary | $76,240 | $74,186 |
| Salary range | Between $55,000 And $104,000 | Between $49,000 And $110,000 |
| Highest paying City | Walnut Creek, CA | San Mateo, CA |
| Highest paying state | California | California |
| Best paying company | PlayStation | Gap Inc. |
| Best paying industry | Technology | Technology |
There are a few differences between a web specialist and a web content manager in terms of educational background:
| Web Specialist | Web Content Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 74% |
| Most common major | Business | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between web specialists' and web content managers' demographics:
| Web Specialist | Web Content Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 54.6% Female, 45.4% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 6.9% Unknown, 6.6% Hispanic or Latino, 12.8% Asian, 13.3% White, 60.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 9% | 10% |