Web user experience strategist vs director of online marketing strategy & performance

Differences between web user experience strategist and director of online marketing strategy & performance duties and responsibilities

Web user experience strategist example responsibilities.

• Manage and place Facebook advertising for social media promotions.
• Deliver UX storyboard, prototypes, and develop an information management system for market elasticity testing.
• Manage and place Facebook advertising for social media promotions.

Director of online marketing strategy & performance example responsibilities.

• Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
• Establish high volume relationships with CPA affiliate networks and CPC advertisers.
• Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
• Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.