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Web user experience strategist vs search advertising strategist

The differences between web user experience strategists and search advertising strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a web user experience strategist and a search advertising strategist. Additionally, a web user experience strategist has an average salary of $100,236, which is higher than the $55,444 average annual salary of a search advertising strategist.

The top three skills for a web user experience strategist include user experience, A/B and UI. The most important skills for a search advertising strategist are digital marketing, SEM, and paid search.

Web user experience strategist vs search advertising strategist overview

Web User Experience StrategistSearch Advertising Strategist
Yearly salary$100,236$55,444
Hourly rate$48.19$26.66
Growth rate10%10%
Number of jobs31,45712,873
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 82%
Average age4444
Years of experience22

Web user experience strategist vs search advertising strategist salary

Web user experience strategists and search advertising strategists have different pay scales, as shown below.

Web User Experience StrategistSearch Advertising Strategist
Average salary$100,236$55,444
Salary rangeBetween $70,000 And $142,000Between $44,000 And $69,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between web user experience strategist and search advertising strategist education

There are a few differences between a web user experience strategist and a search advertising strategist in terms of educational background:

Web User Experience StrategistSearch Advertising Strategist
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 82%
Most common majorCommunicationMarketing
Most common collegeCarnegie Mellon UniversityNorthwestern University

Web user experience strategist vs search advertising strategist demographics

Here are the differences between web user experience strategists' and search advertising strategists' demographics:

Web User Experience StrategistSearch Advertising Strategist
Average age4444
Gender ratioMale, 64.3% Female, 35.7%Male, 59.1% Female, 40.9%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage11%11%

Differences between web user experience strategist and search advertising strategist duties and responsibilities

Web user experience strategist example responsibilities.

  • Manage and place Facebook advertising for social media promotions.
  • Deliver UX storyboard, prototypes, and develop an information management system for market elasticity testing.
  • Manage and place Facebook advertising for social media promotions.

Search advertising strategist example responsibilities.

  • Manage company website and content population using WordPress.
  • Coordinate, build, and launch ppc accounts from onset base on discuss client strategies and goals.
  • Analyze key PPC metrics including click-through ratio, quality scores, ad ranking, cost per conversion, and other measurements.
  • Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
  • Research, examination/underwriting and preparation of final title policies.

Web user experience strategist vs search advertising strategist skills

Common web user experience strategist skills
  • User Experience, 17%
  • A/B, 14%
  • UI, 13%
  • Prototyping, 10%
  • Interaction Design, 9%
  • Site Maps, 9%
Common search advertising strategist skills
  • Digital Marketing, 28%
  • SEM, 11%
  • Paid Search, 11%
  • KPIs, 9%
  • Target Audience, 9%
  • Advertising Campaigns, 8%

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