Winclap CEO and leadership

Mariano takes a values-first approach to business and life. As CEO and co-founder of Winclap, he motivates his team to do outstanding work to build a fairer, more transparent ad-buying structure for the mobile app advertising market. Mariano extends Winclap's drive for fairness and transparency to the company's internal culture and stakeholder relations. Inspired by a “messy” ecosystem without a clear view of user value and fair pricing, Mariano aims to improve the mobile app customer acquisition process to help developers and advertisers succeed. As CEO of Winclap, Mariano has led the company's development of proprietary Real-Time Pricing technology. RTP changes the game by predicting the value of each new app user and pricing each user by value to give advertisers their money's worth. Under his leadership, Winclap has grown to a team of 40 technology experts, analysts, and app aficionados all working to connect people with products through technology. Mariano co-founded the company that eventually became Winclap while he and co-founder Gonzalo Olmedo were business students at the Universidad Católica de Córdoba. He knew from the outset that he wanted to build a company from scratch based on his values of integrity, clarity, and outstanding work-- and his desire to add value for employees, clients, and other stakeholders. When he's not working on changing the mobile advertising industry, Mariano enjoys spiritual pursuits and learning about science and the natural world. He is now is one of the most respected digital executives in Latin America and a frequent speaker in events such as Red Innova, TEDx, AMDIA, in Latin America. Connect with Mariano to talk about values-driven leadership, company culture development, entrepreneurship, mobile ad technology, mobile advertising, transparency, Real-Time Pricing.

Gonzalo grew up in an environment where a typical dinner conversation with the family was about business. However, Gonzalo felt that he did not want to work in the family business. Naturally, he left home with an intense entrepreneurial drive. Winclap grew out of Gonzalo’s friendship with Mariano Saenz when they were both business students at the Universidad Católica de Córdoba. In addition to co-founding Winclap, Gonzalo has worked at Tarjeta Naranja, Argentina’s leading credit card company, and at Promedon, a global medical technology company. Outside of work, Gonzalo enjoys spending time with his family and friends, studying history and philosophy, and pursuing spiritual growth.Connect with Gonzalo to talk about mobile advertising, AI marketing, AI business models, values-based business operations, corporate and product-development strategy and technology team leadership.

Pedro De Arteaga is a CFO at Winclap and is based in Buenos Aires, Ciudad de Buenos Aires Federal District, Argentina. He has worked as Business Development at Promedon, Research Assistant at IERAL Fundacion Mediterranea, and Market Research Analyst at RELA Investments. Pedro studied at IAE Business School between 2016 and 2016, Universidad Torcuato di Tella between 2018 and 2019, and Paris-Dauphine between 2013 and 2013.

Mariano takes a values-first approach to business and life. As CEO and co-founder of Winclap, he motivates his team to do outstanding work to build a fairer, more transparent ad-buying structure for the mobile app advertising market. Mariano extends Winclap's drive for fairness and transparency to the company's internal culture and stakeholder relations. Inspired by a “messy” ecosystem without a clear view of user value and fair pricing, Mariano aims to improve the mobile app customer acquisition process to help developers and advertisers succeed. As CEO of Winclap, Mariano has led the company's development of proprietary Real-Time Pricing technology. RTP changes the game by predicting the value of each new app user and pricing each user by value to give advertisers their money's worth. Under his leadership, Winclap has grown to a team of 40 technology experts, analysts, and app aficionados all working to connect people with products through technology. Mariano co-founded the company that eventually became Winclap while he and co-founder Gonzalo Olmedo were business students at the Universidad Católica de Córdoba. He knew from the outset that he wanted to build a company from scratch based on his values of integrity, clarity, and outstanding work-- and his desire to add value for employees, clients, and other stakeholders. When he's not working on changing the mobile advertising industry, Mariano enjoys spiritual pursuits and learning about science and the natural world. He is now is one of the most respected digital executives in Latin America and a frequent speaker in events such as Red Innova, TEDx, AMDIA, in Latin America. Connect with Mariano to talk about values-driven leadership, company culture development, entrepreneurship, mobile ad technology, mobile advertising, transparency, Real-Time Pricing.

Gonzalo grew up in an environment where a typical dinner conversation with the family was about business. However, Gonzalo felt that he did not want to work in the family business. Naturally, he left home with an intense entrepreneurial drive. Winclap grew out of Gonzalo’s friendship with Mariano Saenz when they were both business students at the Universidad Católica de Córdoba. In addition to co-founding Winclap, Gonzalo has worked at Tarjeta Naranja, Argentina’s leading credit card company, and at Promedon, a global medical technology company. Outside of work, Gonzalo enjoys spending time with his family and friends, studying history and philosophy, and pursuing spiritual growth.Connect with Gonzalo to talk about mobile advertising, AI marketing, AI business models, values-based business operations, corporate and product-development strategy and technology team leadership.

Pedro De Arteaga is a CFO at Winclap and is based in Buenos Aires, Ciudad de Buenos Aires Federal District, Argentina. He has worked as Business Development at Promedon, Research Assistant at IERAL Fundacion Mediterranea, and Market Research Analyst at RELA Investments. Pedro studied at IAE Business School between 2016 and 2016, Universidad Torcuato di Tella between 2018 and 2019, and Paris-Dauphine between 2013 and 2013.