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WTHI-TV first signed on the air on July 22, 1954.
The station exclusively aligned with CBS when the ABC affiliation moved to WIIL-TV (channel 38, now WAWV-TV), when it signed on in April 1973.
The Hulman family continued to own WTHI-TV until 1998, when they sold the station to Emmis Communications.
Emmis Communications announced the sale of its 16 television stations on May 15, 2005, in order to concentrate on its radio properties.
Rare for those arrangements with UPN, it continued until the network ended operations and merged with the WB in September 2006 to form The CW, as no full-power or low-power stations came on the air in the market through that time.
On March 21, 2014, Media General announced that it would merge with LIN Media in a $1.6 billion deal.
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WTHI News10 may also be known as or be related to WTHI News10, WTHI-TV and Wthi-tv.