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XtLytics history
XtLytics company history timeline
The first use of data to stay ahead of his competitors dates back to 1865.
However, in 1956, the tech giant, IBM invented the first hard disk drive.
Microsoft Excel built upon this DDS-type platform and introduced its still increasingly popular software in 1985.
After the founding of the internet in 1990, businesses were still hesitant about the use and application.
The development of log file analysis paved the path that led to the beginning of commercial web analytics, which was marked by the founding of WebTrends in 1993.
In 1995, Analog was created, which was the first free log file analysis program.
Urchin began under the company Quantified Systems that was founded in 1995 – even earlier than Google.
The Web Analytics Association (now the Digital Analytics Association) was founded in 2004.
It was acquired by Google in 2005, rebranded to “Urchin from Google”, and became a free service.
Google Analytics were introduced in 2005.
In 2007, Google introduced the ga.js page tag.
Then, in 2009 Google announced a new Asynchronous Tracking Code snippet that made use of the same ga.js code.
Google quickly incorporated Urchin’s core functionality. It provided support for a while to the existing Urchin clients, but discontinued the product in 2012.
In 2014, Google announced Universal Analytics was out of beta and users could have access to the same features as in Classic Analytics.
In 2016, Google Analytics incorporated machine learning which gave marketers smarter insights, real-time monitoring, along with all the other revenant metrics.
Finally, in 2016 all Classic Analytics properties were automatically merged to Universal Analytics.
In 2017, Google released the global site tag (gtag.js) code.
Clicktale was acquired by Contentsquare in 2019.
In October 2020, Google launched the most recent update to its measurement platform for web analytics, named Google Analytics 4 (GA4). If you have not yet explored GA4, you must check out our post with the important details about this release.
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Zippia gives an in-depth look into the details of XtLytics, including salaries, political affiliations, employee data, and more, in order to inform job seekers about XtLytics. The employee data is based on information from people who have self-reported their past or current employments at XtLytics. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by XtLytics. The data presented on this page does not represent the view of XtLytics and its employees or that of Zippia.
XtLytics may also be known as or be related to XtLytics and xtLytics.