Alure Home Improvements history

Sal Ferro, who joined Alure in 1988 as an assistant production manager, demonstrated to Carl and Bob that his work habits, dedication and loyalty were to be relied upon as he rolled up his sleeves and did the critical things that were necessary at the time.

During the mid-1990’s, sensing a change in the landscape of retailing decorating products, Alure slowly withdrew from painting, paperhanging, and related decorating items, and began focusing on remodeling residential homes including, siding, windows, roofing, kitchens and baths.

Coincidentally, the 1st Home Depot on Long Island moved in directly across the street, shortly after the new showroom opened in 1991.

In 2001, Ferro had a defining moment at a week long training seminar with Raving Fans author Ken Blanchard, when he wrote the Alure vision statement, a 70 word ode to a culture of customer service, high ethics and superior results.

In January 2006, Alure relocated to our current Headquarter location in Plainview, to a 35,000 square foot office/warehouse.

Shortly after in 2007, Alure reached $50,000,000 in installed projects, a major accomplishment for a local remodeler.

In May of 2008, Alure and Sal were awarded the Fred Case Remodeling Entrepreneur of the Year Award, which recognizes the entrepreneurial spirit of remodelers and the importance of creativity and innovation in the industry, a prestigious award in the remodeling industry.

In July of 2009, Owens Corning, the world’s largest manufacturer of building materials, and already one of Alure’s product manufacturers, request to have Sal Ferro as their online video host.

In early 2010, after numerous appearances on various TV shows, Ferro launched his own radio show on WHLI, “Home on Long Island”, where he had weekly guests and talked about all facets of home improvements ranging from gardening, to landscaping to insulation and more.

Sal Ferro was honored with the Long Island Business News (LIBN) CEO Awards in May 2013.

On April 16, 2014 Professional Remodeler asked our COO Doug Cornwell to come and speak at their leadership tour about Technology in the Remodeling Industry.

The Houzz community also voted Alure as a winner of their Best of Houzz 2015 Awards in the customer service category for the highest level of client satisfaction.

In 2017, Sal started the Ferro Foundation, who’s first endeavor upon it’s inception, was to create a Scholarship Fund to help Long Island students receive a college education.