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CarShield spends millions of dollars on advertising. For example, in 2020 the insurance giant spent $3.5 million on advertising, marketing, and promotions. It is important to note that this figure includes all marketing and promotional materials, not just advertising alone.
Similar to many companies in the automotive warranty industry, CarShield injects considerable sums into its advertising efforts to raise awareness of its services to target consumer groups in the hopes that it attracts customers. This spending can vary yearly depending on CarShield's ad and marketing strategy each given fiscal year.
CarShield has made a strong marketing push in recent years with many commercials on television, as well as extensive social media and digital campaigns, so it is not surprising that the company spends hundreds of millions every year on advertising.

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