How much does Costco spend on advertising?

Costco spends less than 0% on advertising. Costco saves an estimated 2% a year in costs by not advertising, allowing the company to reinvest that money in slashing prices. This strategy has allowed Costco to keep prices extremely low, often undercutting the competition and building customer loyalty.

Costco is known for its relatively modest advertising approach compared to many other retail giants. Instead of investing heavily in traditional advertising channels, Costco primarily relies on word-of-mouth marketing, customer loyalty, and its membership model to drive sales.