How much does Gatorade spend on advertising?

Gatorade spends almost 7% to 10% of their total revenue on advertising. In 2021, for example, they spent $193 million on advertising in digital, print, and national TV and earned a revenue that year of $2.6 billion. They utilized multi-channel marketing that encompassed TV commercials, print advertisements, digital marketing, sponsorships, and endorsements.

One of the key advertising strategies for Gatorade was sports sponsorships, where they sponsored major sporting events, teams, and athletes. This included partnerships with organizations like the NFL, NBA, and MLB, as well as endorsements from prominent athletes such as Serena Williams, Michael Jordan, and Lionel Messi.