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This question is about Nike.
Nike spends billions of dollars every year on advertising. In 2022 the sneaker company spent $3.11 billion on advertising and promotions. Nike is one of the biggest and most well-known athletic brands in the world, so it is no surprise that they spend billions every year promoting its brand and products.
Nike is the world's leading apparel brand. Being one of the most recognizable brands on the planet comes with its costs. And the success of Nike year after year can at least be partially attributed to the billions of dollars they spend on advertising, marketing, and promotions.
Nike also has sponsorship contracts with some of the world's most famous and impressive athletes. These deals normally run in the millions of dollars per contract, so it's not hard to imagine how the company ends up spending billions each year. But the strategy is working because a recent survey stated 95% of shoppers in the US say they know Nike.

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