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How to measure social media engagement
To measure social media engagement, calculate your engagement rate. Finding your engagement rate is a pretty simple process. It is also an extremely useful process, as it allows you to figure out how successful your social media campaign efforts are.
First, add the total number of comments and likes on a post to get the total number of engagements. Next, You just need to take the total number of followers that your page has. Divide the first number by the second to get the engagement rate.
For example, let's say you have a donut design page with 100,000 followers. On your most recent post, you received 2500 likes and 400 comments. That means that the total engagement for your post was 2900. Take 2900 and divide it by 100,000, which gets you.029 or an engagement rate of 2.9% for that specific post.
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