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How to sell business ideas

By Justin Parker - Feb. 20, 2023

To sell business ideas, you must use brainstorming methods, properly develop your ideas, and create prototypes, if necessary. Here are some details on each of these steps you can take and others to sell your business ideas:

  • Use brainstorming methods. Brainstorming is essential to coming up with new and innovative business ideas that you can sell. You can organize this process by using a physical journal or creating a folder on your computer strictly dedicated to your business idea.

    You should consider products and services and how your idea benefits different consumers or businesses.

  • Develop your ideas. Brainstorming is a crucial first step, but once you have allotted several solid business ideas, you need to develop them further to sell them.

    Executives at companies will ask you many different questions, even if your idea is one of the best they've heard recently. Consider the following items to be prepared:

    • The expenses and resources it might take to bring your idea to life

    • Difficulties or potential challenges your idea might face

    • The vision for success if a company implements your idea

    • The amount of compensation you think you deserve for the sale of this idea

Developing your business ideas is crucial if you want potential buyers to take you seriously.

  • Create prototypes, if necessary. Some business ideas dictate a need for the development of a prototype. This is most commonly the case with specific products.

    You should partner with professionals like product designers and engineers for this step. Instead of a physical prototype, you can also use blueprints, drawers, or mock-ups to better sell your idea.

  • Research the concept. You should do a fair amount of market research to determine how original your ideas are. Ideas that are unique, innovative, and fill a void for a specific need in a market are the best.

    Even if your idea is similar to others, research is still important. This can help you determine how your idea is different, better, or cheaper.

  • Be sure to protect your ideas. Aside from close colleagues and business partners, you should not share your ideas with anyone before trying to sell them. You want to be the only one bringing this idea to market or at least the only one with your particular spin on a business concept.

    If you have to discuss your idea with others before the sale, consider these options:

    • Have anyone you want to tell the idea to sign a nondisclosure agreement (NDA) before telling them

    • Fill out an application to patent your idea

    • Apply for a trademark

    • Copyright your idea

    Protecting your business ideas is important to selling them. Here are a few more quick tips for selling your business ideas:

    • Create an elevator pitch for your idea

    • Make a detailed presentation

    • Research companies based on industries that relate to your idea

  • How to sell business ideas

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