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This question is about employer.
What are brand assets?
Brand assets are any branding or marketing elements that drive consumers to your product or service.Some brand assets include logos, color schemes, and slogans.
While there are several branding elements involved in the marketing of a product, there are not necessarily considered assets. It is only those elements that are distinctly identified with your product that act as assets.
In addition to those elements already mentioned, product packaging, jingles or songs, and even the company name can act as assets.
Iconic examples of brand assets can be seen in the logos of Microsoft and Apple and the highly identifiable packaging of Amazon deliveries. All three examples are positively identified with the company's image of quality, innovation, and reliability.
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