What does an entry-level SEO specialist do?

Question

Accepted Answer

Entry-level SEO specialists work to assist in optimizing a website's search engine ranking through keyword research, on-page optimization, and link building, and may also analyze website traffic and help create reports to inform future SEO strategies. An SEO specialist is a professional who analyzes and optimizes websites to improve their search engine rankings and drive organic traffic to the site.

Common tasks for an entry-level SEO specialist include:

Conducting keyword research to identify target search terms
Optimizing website content and metadata for search engines
Monitoring and analyzing website traffic and search engine rankings
Creating and optimizing content for blogs, social media, and other digital platforms
Collaborating with cross-functional teams, such as web developers and content creators, to improve website performance and user experience.
What to expect as an entry-level SEO specialist:
Supervision. Entry-level SEO specialists may report to more senior SEO specialists or digital marketing managers, whereas more senior SEO specialists may oversee and manage multiple teams of SEO specialists.
Job Duties. Entry-level SEO specialists are often focused on executing specific tasks and supporting more senior SEO specialists, while more senior SEO specialists may have more autonomy and be responsible for developing and implementing comprehensive SEO strategies.
Skills. Entry-level SEO specialists are expected to have foundational skills in areas such as keyword research, on-page optimization, and link building, while more senior SEO specialists are expected to have a deep understanding of the company's business goals and be able to effectively communicate and implement SEO strategies to achieve those goals.