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This question is about what a senior search engine optimization specialist does.
What does an SEO specialist do on a daily basis?
SEO specialists analyze, improve, and implement strategies to optimize websites and increase their visibility in search engine results pages (SERPs) on a daily basis. An SEO (Search Engine Optimization) specialist is responsible for improving a website's ranking and online presence by using various techniques, including keyword research, content optimization, and link building.
On a daily basis, SEO specialists perform a variety of tasks, including:
- Keyword research. SEO specialists research and identify relevant keywords and phrases that potential customers may use to find a website or its products/services.
- Content optimization. They optimize website content by including relevant keywords and ensuring the content is well-structured, informative, and engaging for users.
- Link building. SEO specialists build high-quality backlinks to a website by reaching out to relevant websites and blogs to request links back to their site.
- Analytics monitoring. They monitor website traffic, keyword rankings, and other analytics to evaluate the effectiveness of their SEO strategies and identify areas for improvement.
- Reporting. SEO specialists prepare reports on website traffic, rankings, and other metrics to communicate their performance to stakeholders and make recommendations for future improvements.
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