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This question is about employer branding.
What is a brand extension?
Brand extension is a marketing strategy where an established brand name uses the name or trademark on new products to increase sales.It can also be referred to as brand stretching, and its main focus is increasing sales by using the already-established credibility that exists within that brand name or trademark.
There are many examples of brand extensions. Common ones include popular sodas, like Coke making similar versions, like Vanilla Coke. Releasing that new version, rather than creating an entirely different soda, allows Vanilla Coke to profit off the already popular name of Coke.
Another example is Clorox, which is best known for its bleach. They have since produced other products, like cleaning sprays and toilet cleaners. They have extended upon their original product to create more similar items that attract customers who are already familiar with the Clorox name.
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