What is a branding agent?

When a company enlists the services of a branding agent, the agent typically starts by:

• Learning about the company's current brand via its mission, vision, and core values

• Understanding the company's business goals, its expectations for brand identity, and the most important concept behind its brand

• Researching, and sometimes adjusting, the company's target consumer base, including their needs, interests, and consumer behaviors

• Executing market research intended to give an understanding of the company's market share, and any direct or indirect competing companies

This is the initial strategy of most branding agents. After this, branding agents then provide other services based on the branding package that the client company has asked them to cover and might include:

• Research and analytics

• Brand identity

• Brand guidance

• Brand positioning

• Brand design (logo, packaging, etc.)

• Brand strategy and planning

• Communication

• Internal branding

• External branding

Next, a branding agent uses all the information gathered to develop a brand strategy that fits the specific company and any branding goals it might have. They must ensure that all branding content is consistent across the client company's platforms and channels.

Branding agents are useful for companies because they help them to realize their branding goals. They can give client companies a unique outside perspective on branding versus those companies' internal teams, which might spread their focus across several different areas.

Branding agents can also be more cost-effective than hiring internal branding teams. They provide laser-focused expertise on branding that often results in innovative branding strategies.