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This question is about employer branding.
What is a designer brand?
A designer brand is a product line that is synonymous with the individual or company making the product. Consumers identify with the designer's name and associate it with quality and luxury within that product market.
Many products are identified as designer brands and range from clothing to automobiles. Designer brands are perhaps the most prominent in fashion design. Fashion houses such as Chanel or Givenchy have been around for nearly 70 years. These brands produce high-end clothing, handbag, luggage, and jewelry.
Designer brands are not restricted to clothing, as several auto manufacturers are also considered designer brands. Ferrari, Lamborghini, and even Mercedes are identified as designer brands. Each of these manufacturers is identified by their specific style, use of quality products, and optimal performance.
Other consumer products, including makeup, alcohol, and electronics, all benefit from sales related to designer recognition. The products produced by these companies rely on the consumer's ability to connect with the image and history of quality associated with their brand name.
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