What is a DTC startup?

A direct-to-consumer (DTC) startup is a startup that focuses on selling a specific product or products directly to the consumer rather than relying on a middleman such as a retailer or a wholesaler. DTC startups have grown in popularity in recent years due to the shifting nature of online shopping.

Compared to traditional startups, DTC startups are often a more budget-friendly option. DTC startups can provide high-quality pieces at lower costs, as they do not need to factor in paying retailers or wholesalers. They can also begin smaller by creating a social media presence and a website to sell their products.