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This question is about employer branding.
What is a global brand?
A global brand is a company that promotes its products internationally. These brands operate in various regions around the globe.
Many large companies have achieved global brand status. These global brands strive to promote their company image while appealing to local consumers. Companies such as Nike, McDonald's, and Coca-Cola can maintain their brand image while catering to diverse consumer markets.
In some cases, a company may alter or modify a product to meet the needs of a consumer market. For example, a food retailer may offer different products based on various international locations. While there may be changes in a product(s), the company image and marketing strategy remains consistent.
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