What is an executive sponsor?

An executive sponsor is a top-level leader in a company or organization that takes a visible and active part in moving along and supporting a specific project or initiative. An executive sponsor is normally part of the executive team at a company. Common executives that may take on the role of an executive sponsor include:

• Chief Executive Officer (CEO)
• Chief Financial Officer (CFO)
• Chief Operations Officer (COO)
• Chief Technology Officer (CTO)

  The main objective of an executive sponsor is to inject strategy into the business activity they are sponsoring, and also provide support and access to resources for the team that is working on the project or initiative. They also help make sure that the project or initiative remains aligned with the company's overall goals, mission, and values.

  In addition, executive sponsors make sure that the project or initiative has adequate funding and staff to complete the activity, and are also often responsible for promoting the project or initiative across the organization. They must engage other leaders and stakeholders in the effort as well.

  Many times an executive sponsor will serve as a coach or mentor to the project team, giving them support and guidance throughout the process. Executive sponsors play a very important role in making sure a project or initiative is successful by providing resources, staff, strategic direction, and promotion within the organization they work for.