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This question is about employer branding.
What is brand consulting?
Brand consulting refers to a professional service that seeks to assist companies and organizations in developing, enhancing, and/or managing their brands. Brand consultants are often experts in branding strategy and have years of experience in this field. Brand consultants often work with clients to:
Define the brand's values
Define the brand's identity
Create cohesive messaging that can be used across various marketing channels
The creation of detailed plans in order to relay all essential brand info to a target demo
Brand consulting usually involves a three-stage process of research, analysis, and creative brand development. Branding consultants will conduct market research to understand a brand's target consumer base and its competition, and then use this data to inform their creative branding development for the brand.
The main goal of brand consulting is to help an organization achieve a strong and recognizable brand identity that enables it to stand out amongst its competitors. This might involve developing a brand strategy for a new organization, product, or service, or performing continual support and guidance for brand management and brand marketing.
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