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This question is about employer branding.
What is brand recognition?
Brand recognition refers to the concept of consumers being able to pick out and identify a specific brand amongst competing brands because of its unique marketing, brand identity, brand messaging, and the communications involved with the promotion of its products or services.
Brand recognition is a communication strategy process that mixes both marketing and public relations to create a positive brand image and promote an organization's products or services. The main goal of brand recognition is to increase the positive public perception of an organization and the things it is selling.
This strategy attempts to influence public opinion, enhance brand awareness, and generate potential customer leads for a company. Brand recognition techniques can consist of several different types of marketing activities, such as:
Media relations
Media relations represent an organization's attempt to create dynamic relationships with the media or specific journalists. This is done to gain coverage from the media concerning the company's products or services, and its main objective is to increase brand awareness and recognition.
Influencer marketing
This form of marketing PR sees companies partnering with social media influencers or online bloggers to promote their products and services to wider audiences. It can give a company access to markets that it might not be positioned for currently, and also increases credibility as these influencers then vouch for their products or services explicitly to their followers.
Advertisements
Advertisements can take many different forms, some common ones include TV commercials, digital advertisements online, print ads in publications, and billboards. Many companies use a multi-channel messaging system in their advertising to establish brand recognition.
Online
Social media and websites are two of the most popular and effective messaging methods in the modern marketing landscape. These can often reach larger audiences with marketing messaging that helps create brand recognition.
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