This question is about brand marketing consultant skills.

What is corporate branding?

By Kate Swindlehurst - Mar. 13, 2023

Corporate branding is promoting a brand as a whole rather than promoting a specific product or service from the brand. Typically, the scope of corporate branding is much broader, so the thinking that goes into it differs from other types of branding.

Businesses use corporate branding to create a corporate identity. This can be important for brand recognition and may be necessary during growth and change. Corporate branding can be crucial during new expansions or in the event of something negative that affects the brand.

Choose from 10+ customizable resume templates

Zippia allows you to choose from different easy-to-use templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.