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This question is about what an advertising assistant does.
What is CTV advertising?
CTV advertising, or Connected TV advertising, refers to an advertising strategy that involves displaying ads on TV devices, specifically ones that are internet-connected, such as smart TVs or streaming devices. The ads used in CTV advertising are displayed on many popular streaming services, such as:
Hulu
Netflix
Amazon Prime Video
Amazon Freevee
PlutoTV
This form of advertising has rapidly grown in popularity and functionality as many consumers have switched from cable TV to streaming services exclusively. Even consumers that still have cable TV plans, tend to spend a fair amount of time using streaming services.
Companies smartly use CTV advertising to reach audiences that they no longer can reach on traditional cable TV advertisements. CTV advertising also offers several benefits that rival traditional cable advertising, these include:
Greater audience targeting capabilities
The ability to track and measure ROI with more accuracy
The ability to track ad performance
The chance to reach specific audiences with personalized ad messaging
There are many different forms of CTV advertising, including:
Pre-roll ads
Mid-roll ads
Post-roll ads
Display ads
Interactive ads
This powerful and effective advertising strategy is expected to continue its rapid growth and popularity in the ever-evolving content and entertainment spaces.
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