What Is Greenwashing in Business?

Greenwashing in business is typically when a business claims that its practices are more environmentally friendly or more natural or chemical free than they actually are. This can be used as a way to appeal to customers, potential employees, and potential investors.

Green business practices and sustainable manufacturing are something that certain investors are looking at closely when deciding whether or not to support a new business venture. Misleading others into thinking that a business's practices or products are more environmentally friendly than they are can have benefits until they get caught out. At that point, it can severely damage their reputation.