What Is Greenwashing in Marketing?

Greenwashing in marketing often uses vague statements or packaging that implies something is environmentally friendly or natural when it isn't. Common tactics include putting images of pristine wilderness or wild animals on the packaging in a way that implies that their products help to protect the environment.

Vague or misleading statements can include focusing on one aspect of the business that is green while ignoring the parts of it that aren't. Or it can include comparison statements that are unclear, such as saying on the label of a can of peaches that they have no added sugar while adding other types of sweeteners.