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This question is about what a product design internship does.
Product adoption is a process that involves a customer's start in the use and integration of a specific product or service in their daily activities, or business activities. Product adoption refers to the specific point when a customer moves from product awareness to engagement, purchase, and use of the product.
Product adoption can manifest in a variety of stages of the marketing of a product, including any of the following:
Product awareness
When a customer becomes aware of a product or service through marketing, promotions, or other channels.
Product interest
The customer's interest is piqued by the product or service, and they go on to seek out further information to inform their decision-making process.
Product evaluation
The customer analyzes and evaluates the product or service, to see if it meets their needs and is the right fit for their interests and preferences.
Product trial
The customer does a trial run of the product or service to see if it works as they expected it might.
Product adoption
The customer adopts the product or service and incorporates it into their regular activities or business operations.
Product advocacy
The customer becomes a loyal advocate for the product or service by recommending and/or promoting it to other potential consumers.

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