What is product adoption?

Product adoption is a process that involves a customer's start in the use and integration of a specific product or service in their daily activities, or business activities. Product adoption refers to the specific point when a customer moves from product awareness to engagement, purchase, and use of the product.

Product adoption can manifest in a variety of stages of the marketing of a product, including any of the following:

• Product awareness

When a customer becomes aware of a product or service through marketing, promotions, or other channels.

• Product interest

The customer's interest is piqued by the product or service, and they go on to seek out further information to inform their decision-making process.

• Product evaluation

The customer analyzes and evaluates the product or service, to see if it meets their needs and is the right fit for their interests and preferences.

• Product trial

The customer does a trial run of the product or service to see if it works as they expected it might.

• Product adoption

The customer adopts the product or service and incorporates it into their regular activities or business operations.

• Product advocacy

The customer becomes a loyal advocate for the product or service by recommending and/or promoting it to other potential consumers.